Data Analyst
BID Operations
Senior Paid Media Specialist - Fintech
BID OperationsΒ· Marketing
About this role
About the company :
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
About the role :
We're looking for performance marketers to drive user growth across digital channels in APAC, MENA, EU, and LATAM. Both roles need a strong foundation across the performance marketing mix, including social, search, DSPs, ad networks, and affiliates. Each hire will also lead one focus area:
- CPA Partnerships: scaling acquisition through agencies, networks, and partners that work on a Cost-Per-Acquisition model.
- Paid Channels: driving growth through digital channels bought on other models (CPM, CPC, CPI, or bid-optimized), such as Meta, TikTok, Google, Apple Search Ads, and programmatic.
Key Responsibility :
- Plan, launch, manage, and optimise user-acquisition campaigns across Meta, TikTok, Google (Search and App Campaigns), Apple Search Ads, and programmatic DSPs against CAC, CPA, and ROI targets, while managing budget pacing across the month and quarter.
- Develop bidding, targeting, and audience strategies, including first-party audience activation using Salesforce data where appropriate.
- Set up and maintain tracking, conversion events, and attribution in AppsFlyer; configure partner integrations and postbacks; and monitor traffic quality with Protect360.
- Reconcile media and partner-reported results against Salesforce, the source of truth, to ensure reporting and payments reflect real, validated users, and enforce rejections and clawbacks based on Protect360 findings and Salesforce validation.
- Optimise beyond the first conversion by tracking down-funnel quality metrics, including activation, KYC completion, first deposit or transaction, and retention.
- Build performance reporting and share clear insights and recommendations with stakeholders.
- Contribute to channel-mix decisions, incrementality testing, and budget allocation across the growth portfolio.
- Identify, evaluate, and onboard CPA partners, including affiliate and ad networks, performance agencies, app-install networks, and influencer or creator platforms.
- Negotiate CPA rates, conversion definitions, payout terms, caps, quality clauses, insertion orders, and partner agreements.
- Work with Creative, Product, Data, Finance, and Legal/Compliance teams to keep campaigns on-brand, compliant, and measurable.
- 4β7 years of experience, with a track record of scaling user acquisition against CAC targets across several channels.
- Has independently owned a monthly budget of USD 50k+.
- Strong commercial and negotiation skills with partners, agencies, or platforms.
- Deep understanding of ad fraud patterns and prevention, ideally with Protect360 or similar tools.
- Able to shape channel strategy, lead tests independently, and mentor junior team members.
- Rewarding career development with regional exposure.
- Continuous team-building activities.
- Festive seasons and monthly birthday celebrations.
- Medical, dental, optical, and gym benefits, along with various types of leave.
- Young, vibrant, and open work culture.
Frequently Asked Questions
Is the salary disclosed for the Senior Paid Media Specialist - Fintech position at BID Operations?
The salary for this Senior Paid Media Specialist - Fintech role at BID Operations is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Paid Media Specialist - Fintech position at BID Operations located?
This Senior Paid Media Specialist - Fintech role at BID Operations is based in Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Paid Media Specialist - Fintech role at BID Operations full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Paid Media Specialist - Fintech role in the Marketing department at BID Operations.
Which team or department does the Senior Paid Media Specialist - Fintech at BID Operations belong to?
This Senior Paid Media Specialist - Fintech position is part of the Marketing department at BID Operations. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Paid Media Specialist - Fintech position at BID Operations?
Click the "Apply Now" button on this page. You will be redirected to BID Operations's official application portal hosted on workable where you can submit your application directly.
When was the Senior Paid Media Specialist - Fintech job at BID Operations posted?
This Senior Paid Media Specialist - Fintech position at BID Operations was posted on Oct 1, 2026. Apply as soon as possible β early applications are often reviewed first.
Senior Paid Media Specialist - Fintech
BID Operations
You'll be redirected to BID Operations's official application page on workable.