Senior Paid Media Campaign Manager

agent· Recruiting
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🌍 Remote📍 Argentina📍 Brazil📍 ColombiaFullTime

About this role

  • Role: Senior Paid Media Campaign Manager

  • Location: Remote, Central/South America

  • Working hours: CT, USA

  • Type: Contractor, part-time to start with potential to grow

About The Company

Our client is a premier higher education digital marketing and enrollment services agency. They specialize in driving strategic growth and elevating the digital presence of graduate business, law, and Master of Legal Studies (MLS) programs. As search behavior evolves, they are at the forefront of Generative Engine Optimization (GEO), helping our academic partners dominate AI-driven search environments and outperform their peers in both visibility and brand sentiment.

About The Role

We are seeking an experienced Senior Paid Media Campaign Manager to take end-to-end ownership of paid social lead-generation strategy, execution, and technical tracking across multiple U.S. university client accounts.

This is a technical, hands-on media-buying role. You will be responsible for building, optimizing, troubleshooting, and documenting performance campaigns across Meta and LinkedIn, with a strong emphasis on lead generation, attribution, and server-side tracking (Meta CAPI/GTM).

Note: This is strictly a performance marketing and paid media role—not a content creation or organic social position.

Key Responsibilities

  • Campaign Execution & Optimization: Build, launch, manage, and optimize multi-channel performance media campaigns across Meta Ads Manager (Facebook/Instagram) and LinkedIn Campaign Manager to drive qualified leads for U.S. higher education clients.

  • Lead Gen & Audience Management: Manage campaign budgets, pacing, custom/lookalike audiences, retargeting pools, and native LinkedIn Lead Gen Forms. Conduct continuous creative and copy A/B testing.

  • Technical Tracking & Attribution: Independently set up, validate, and troubleshoot Meta Pixel, custom conversion events, Meta Conversions API (CAPI), GA4, and Google Tag Manager (GTM).

  • Quality Assurance & Performance Insights: Conduct thorough pre-launch QA across all ad builds, creative, copy, and tracking setups. Extract actionable performance insights for client-facing reporting.

  • Paid Search Support: Assist our Paid Search Lead with QA, link testing, and conversion tracking validation on Google Ads and Microsoft Ads as needed.

Must-Have Qualifications

  • 5+ Years of Hands-On Paid Media Experience: Deep technical proficiency in Meta Ads Manager and LinkedIn Campaign Manager.

  • Proven Lead Generation Track Record: Direct experience managing full-funnel lead gen campaigns with measurable ROI (not just e-commerce, traffic, or boosted posts).

  • Technical Tracking Expertise: Hands-on experience setting up and troubleshooting Meta CAPI, Meta Pixel, GTM, and GA4 event tracking.

  • Multi-Account Management: Ability to organize, prioritize, and manage multiple complex client accounts concurrently.

  • Fluency in English: Outstanding written and spoken English communication skills suitable for direct collaboration with U.S. teams.

  • U.S. Overlap: Available to work during standard U.S. business hours. (CT)

Preferred Qualifications (Strong Plus)

  • Industry Experience: Direct experience running media for Higher Education, B2B enterprise, financial services, healthcare, or other high-consideration/regulated verticals.

  • Agency Background: Prior experience working within global, regional, or large performance marketing agencies.

  • Certifications: Meta Blueprint Certified, LinkedIn Marketing Labs Certified, or Google Analytics/Tag Manager certified.

  • Bonus Platforms: Experience with Reddit Ads, Google Ads, or Microsoft Ads.

    #LI-NC1

Frequently Asked Questions

Is the salary disclosed for the Senior Paid Media Campaign Manager position at agent?
The salary for this Senior Paid Media Campaign Manager role at agent is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Senior Paid Media Campaign Manager job at agent remote?
Yes, this Senior Paid Media Campaign Manager position at agent is remote, with team members based in Argentina, Brazil, Colombia. You can work from home or anywhere in the supported regions.
Is the Senior Paid Media Campaign Manager role at agent full-time or part-time?
This is listed as a FullTime position. It is posted as a Senior Paid Media Campaign Manager role in the Recruiting department at agent.
Which team or department does the Senior Paid Media Campaign Manager at agent belong to?
This Senior Paid Media Campaign Manager position is part of the Recruiting department at agent. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Paid Media Campaign Manager position at agent?
Click the "Apply Now" button on this page. You will be redirected to agent's official application portal hosted on ashby where you can submit your application directly.
When was the Senior Paid Media Campaign Manager job at agent posted?
This Senior Paid Media Campaign Manager position at agent was posted on Aug 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Paid Media Campaign Manager
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