(Senior) Online Marketing Manager – AI & Performance (f/m/d)
autoscout24· Marketing & Communications
About this role
A career driven by you.
Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance, you'll drive Performance Marketing, Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing, AI, Data and Marketing Automation, you'll build scalable campaigns that reach more than 30 million monthly users.
Why this role is unique
- Own Performance Marketing campaigns across multiple European markets.
- Drive Paid Social, Display Retargeting and AI-powered marketing at scale.
- Shape the future of AI, Marketing Automation and MarTech.
- Work with leading advertising platforms, data and technology.
What you'll do
- Own and optimise Performance Marketing campaigns across channels such as Meta, TikTok, YouTube, Criteo and RTB House.
- Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
- Build scalable marketing capabilities through feed management, conversion tracking, marketing automation and data-driven optimisation.
- Analyse campaign performance and translate data into actionable business recommendations.
What you'll bring
- 5+ years of experience in Performance Marketing, Digital Marketing or Paid Media, ideally managing feed-based campaigns across web and app.
- Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows.
- Strong analytical skills with a deep understanding of ROAS, CPL, CTR, CPM and CPC.
- Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation.
- Collaborative, hands-on mindset with experience working in international, cross-functional teams.
- Fluent in English.
Nice to have
- Experience with App Marketing and app performance campaigns.
- Experience with ProductsUp, Channable, AppsFlyer, Adjust, Google Tag Manager (GTM), server-side GTM (sGTM), Conversions API (CAPI) or Meta Events Manager.
- Experience with SQL, BigQuery, Adverity, QuickSight or similar analytics platforms.
- Another European language.
A culture of growth
With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.
Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.
Frequently Asked Questions
Is the salary disclosed for the (Senior) Online Marketing Manager – AI & Performance (f/m/d) position at autoscout24?
The salary for this (Senior) Online Marketing Manager – AI & Performance (f/m/d) role at autoscout24 is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the (Senior) Online Marketing Manager – AI & Performance (f/m/d) position at autoscout24 located?
This (Senior) Online Marketing Manager – AI & Performance (f/m/d) role at autoscout24 is based in Berlin (Germany); Munich (Germany). The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the (Senior) Online Marketing Manager – AI & Performance (f/m/d) at autoscout24 belong to?
This (Senior) Online Marketing Manager – AI & Performance (f/m/d) position is part of the Marketing & Communications department at autoscout24. See the full job description for more information about the team structure and responsibilities.
How do I apply for the (Senior) Online Marketing Manager – AI & Performance (f/m/d) position at autoscout24?
Click the "Apply Now" button on this page. You will be redirected to autoscout24's official application portal hosted on greenhouse where you can submit your application directly.
When was the (Senior) Online Marketing Manager – AI & Performance (f/m/d) job at autoscout24 posted?
This (Senior) Online Marketing Manager – AI & Performance (f/m/d) position at autoscout24 was posted on Jul 24, 2026. Apply as soon as possible — early applications are often reviewed first.
(Senior) Online Marketing Manager – AI & Performance (f/m/d)
autoscout24
You'll be redirected to autoscout24's official application page on Greenhouse.