Senior Media Director
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Senior Media Director
wppmedia· Media Management & Delivery
About this role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We are seeking a Senior Media Director to lead media strategy, governance, and operational excellence across Hispanic markets in Latin America. This role will be responsible for driving a regional media vision, ensuring alignment between strategic priorities and local market execution while partnering closely with senior stakeholders across the organization.
The position will oversee the coordination of multiple market clusters, ensuring a full-funnel approach to media planning — from brand building and audience development to performance and conversion objectives. The Senior Media Director will act as the key connection point between regional strategy and local market realities, enabling teams to develop effective tactical plans and execute high-quality media solutions tailored to each market.
This role will be accountable for establishing governance frameworks, driving process standardization, ensuring operational consistency, and elevating the quality of media delivery across Hispanic markets. Through strong leadership, strategic thinking, and cross-market collaboration, the Senior Media Director will identify growth opportunities, foster innovation, and ensure media capabilities are aligned with business objectives.
Key Responsibilities
- Lead the regional media strategy and governance across Hispanic markets in LATAM.
- Partner with senior stakeholders to translate business priorities into comprehensive media strategies.
- Oversee coordination between regional guidelines and local market execution.
- Ensure a full-funnel media approach across brand, consideration, performance, and conversion objectives.
- Guide local teams in the development of tactical media plans aligned with regional strategy.
- Establish and optimize operational processes, ways of working, and governance models across markets.
- Ensure consistency, quality, and excellence in media delivery across all clusters.
- Drive collaboration between cross-functional teams and market stakeholders.
- Identify opportunities for innovation, efficiency, and continuous improvement in media operations.
- Be responsible for centralizing the governance of the Hispanic operation and coordinating the Mexico, South, and Andean clusters, ensuring a full-funnel approach to each market's media needs, from brand building to performance and conversion.
Key Requirements
- 10+ years of experience in media strategy, planning, and leadership roles within advertising agencies, media agencies, or related industries.
- Proven experience leading regional or multi-market media operations, ideally across LATAM markets.
- Strong expertise in integrated media strategies across the full funnel, including branding, performance, and conversion.
- Deep understanding of digital media ecosystems, traditional media channels, and evolving consumer behaviors.
- Experience managing senior client relationships and leading strategic conversations with executive stakeholders.
- Strong leadership skills with experience managing cross-functional and multicultural teams.
- Ability to balance regional strategic vision with local market needs and execution realities.
- Strong analytical mindset, with the ability to translate data and insights into actionable media strategies.
- Excellent communication, influencing, and stakeholder management skills.
- Advanced English.
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Frequently Asked Questions
Is the salary disclosed for the Senior Media Director position at wppmedia?
The salary for this Senior Media Director role at wppmedia is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Media Director position at wppmedia located?
This Senior Media Director role at wppmedia is based in Buenos Aires, Argentina. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Senior Media Director at wppmedia belong to?
This Senior Media Director position is part of the Media Management & Delivery department at wppmedia. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Media Director position at wppmedia?
Click the "Apply Now" button on this page. You will be redirected to wppmedia's official application portal hosted on greenhouse where you can submit your application directly.
When was the Senior Media Director job at wppmedia posted?
This Senior Media Director position at wppmedia was posted on Jul 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Media Director
wppmedia
You'll be redirected to wppmedia's official application page on Greenhouse.