Senior Manager Sales Planning, Performance & Incentives (m/f/d)

auto1· Sales
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About this role

Company Description

AUTO1 Group is Europe’s leading digital automotive platform. With our well-known brands Autohero, wirkaufendeinauto.de and AUTO1.com, we are revolutionizing the used car market.

Our ambition is to make the used car market more efficient, transparent and customer-focused. The Sales Planning & Performance team supports this ambition by enabling data-driven decision-making across the Sales organization. We are responsible for strategic planning, target setting, forecasting, performance management, incentive design and the development of scalable reporting solutions.

We are looking for an experienced professional to join our team as Senior Manager Sales Planning, Performance & Incentives. In this role, you will shape the financial and operational steering of our Sales organization and work closely with Sales, Finance, HR and Business Intelligence.

Job Description

  • Own and coordinate the Sales Budget & headcount planning process, including capacity planning, hiring needs, productivity assumptions and workforce cost analysis.
  • Manage regular forecasts, re-forecasts and scenario analyses to support business decisions and monthly run-rate projections.
  • Own, develop, implement and continuously improve the Target and Achievement Model and ensure consistent, transparent and fair performance measurement.
  • Drive data-based target setting for countries, Sales teams and individual roles.
  • Evaluate the effectiveness of incentive models regarding target achievement, cost efficiency, fairness and desired sales behavior.
  • Identify performance gaps, budget deviations and efficiency opportunities, and drive appropriate corrective actions.
  • Work cross-functionally with Sales, Finance, HR/People.

Qualifications

  • Several years of professional experience in Sales Strategy & Operations, Commercial Finance, Sales Controlling, Management Consulting or a comparable analytical function.
  • Proven experience in budget planning & forecasting.
  • Experience designing and implementing Sales incentive schemes and target achievement models.
  • Strong analytical skills and the ability to work with complex datasets and business models.
  • Advanced knowledge of Excel or Google Sheets; experience with SQL.
  • Strong stakeholder management and communication skills across different seniority levels and functions.
  • High level of ownership, business acumen and problem-solving ability.
  • Fluent in English; German and other European languages are a plus.

Additional Information

  • Flexible working from home: option to work from home up to 4 days a week.
  • 22 vacation days, plus an extra day off on your birthday.
  • Attractive discount on the purchase of a new car at Autohero – an exclusive employee offer.
  • Employee platform with numerous discounts and exclusive perks.

Join a team that is driving the digital transformation of the car buying and selling industry!

Contact
Nuria Madrazo

Apply quickly and easily via WhatsApp and help us shape the best way to buy and sell cars! Simply send us your CV to +34 628 452 723 or click ➞Superchat

 

Frequently Asked Questions

Is the salary disclosed for the Senior Manager Sales Planning, Performance & Incentives (m/f/d) position at auto1?
The salary for this Senior Manager Sales Planning, Performance & Incentives (m/f/d) role at auto1 is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Manager Sales Planning, Performance & Incentives (m/f/d) position at auto1 located?
This Senior Manager Sales Planning, Performance & Incentives (m/f/d) role at auto1 is based in es, Madrid, MADRID, Madrid, MADRID, Spain. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Manager Sales Planning, Performance & Incentives (m/f/d) role at auto1 full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Manager Sales Planning, Performance & Incentives (m/f/d) role in the Sales department at auto1.
Which team or department does the Senior Manager Sales Planning, Performance & Incentives (m/f/d) at auto1 belong to?
This Senior Manager Sales Planning, Performance & Incentives (m/f/d) position is part of the Sales department at auto1. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Manager Sales Planning, Performance & Incentives (m/f/d) position at auto1?
Click the "Apply Now" button on this page. You will be redirected to auto1's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Senior Manager Sales Planning, Performance & Incentives (m/f/d) job at auto1 posted?
This Senior Manager Sales Planning, Performance & Incentives (m/f/d) position at auto1 was posted on Aug 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Manager Sales Planning, Performance & Incentives (m/f/d)
auto1
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