Senior Manager, Marketing Technology Developer, Digital Banking
About this role
DUTIES AND RESPONSIBILITIES:
-
Design, implement, optimize, and maintain customer user journeys across Braze and Segment
-
Support segmentation strategies to deliver personalized marketing campaigns and customer interactions
-
Own A/B testing and product analytics, leveraging data insights to improve marketing performance in Statsig
-
Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success
-
Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise
-
Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture
-
Develop and maintain internal technical documentation
-
Develop proof-of-concept (POC) solutions to validate technical feasibility
-
Collaborate with stakeholders to gather requirements and implement platform enhancements
-
Stay current with emerging digital trends and evaluate their potential impact
-
Ensure compliance with regulatory requirements and industry standards for digital banking
-
Perform other duties as assigned
QUALIFICATIONS:
-
Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred
-
Minimum of 6 years of experience in development and/or operational management of client facing technologies required
-
Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Braze, CDP, and WordPress experience preferred
-
Expertise in developing new technical solutions
-
Experience in marketing automation required
-
Deep familiarity with agile development methodologies and project management tools
-
Drive user centric product decisions with passion for providing optimal user experience
-
Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Braze
-
Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs
-
Strong proficiency in HTML, CSS, JavaScript, and SQL
-
Experience building APIs highly preferred
-
Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
-
Excellent verbal, written, and interpersonal communication skills
-
Strong organizational skills and attention to detail
-
Outstanding problem-solving and time management skills
-
Self-motivated, self-directed, and results-oriented
-
Adaptable and able to multitask in a fast-paced environment
-
Can work independently and within a team; solution-oriented with a collaborative approach
Frequently Asked Questions
What is the salary for the Senior Manager, Marketing Technology Developer, Digital Banking role at forbrightbank?
Is the Senior Manager, Marketing Technology Developer, Digital Banking job at forbrightbank remote?
Is the Senior Manager, Marketing Technology Developer, Digital Banking role at forbrightbank full-time or part-time?
Which team or department does the Senior Manager, Marketing Technology Developer, Digital Banking at forbrightbank belong to?
How do I apply for the Senior Manager, Marketing Technology Developer, Digital Banking position at forbrightbank?
When was the Senior Manager, Marketing Technology Developer, Digital Banking job at forbrightbank posted?
You'll be redirected to forbrightbank's official application page on Lever.