Senior Manager / Manager, Growth Marketing & AI Strategy
Konew FinTech Corporation Limited· Konew Fintech Corporation Limited
About this role
- Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
- Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
- Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
- Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
- Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
- Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
- Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
- Support ad-hoc projects and assignments as required
- Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
- Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
- Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
- Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
- Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
- Proven track record in managing integrated campaigns and delivering measurable business results
- Strong commercial mindset, project management and stakeholder management skills
- Excellent command of written and spoken English and Chinese
- Immediately available is highly preferred
- Attractive remuneration package
- Career progression opportunities
- Discretionary performance bonus
- Medical & Dental insurance
- Birthday leave
- Anniversary leave
- Study leave
- Study subsidy scheme
- Employee property loan / personal loan scheme
- Numerous other staff benefits
Frequently Asked Questions
Is the salary disclosed for the Senior Manager / Manager, Growth Marketing & AI Strategy position at Konew FinTech Corporation Limited?
The salary for this Senior Manager / Manager, Growth Marketing & AI Strategy role at Konew FinTech Corporation Limited is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Manager / Manager, Growth Marketing & AI Strategy position at Konew FinTech Corporation Limited located?
This Senior Manager / Manager, Growth Marketing & AI Strategy role at Konew FinTech Corporation Limited is based in Central, Hong Kong Island, Hong Kong. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Manager / Manager, Growth Marketing & AI Strategy role at Konew FinTech Corporation Limited full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Manager / Manager, Growth Marketing & AI Strategy role in the Konew Fintech Corporation Limited department at Konew FinTech Corporation Limited.
Which team or department does the Senior Manager / Manager, Growth Marketing & AI Strategy at Konew FinTech Corporation Limited belong to?
This Senior Manager / Manager, Growth Marketing & AI Strategy position is part of the Konew Fintech Corporation Limited department at Konew FinTech Corporation Limited. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Manager / Manager, Growth Marketing & AI Strategy position at Konew FinTech Corporation Limited?
Click the "Apply Now" button on this page. You will be redirected to Konew FinTech Corporation Limited's official application portal hosted on workable where you can submit your application directly.
When was the Senior Manager / Manager, Growth Marketing & AI Strategy job at Konew FinTech Corporation Limited posted?
This Senior Manager / Manager, Growth Marketing & AI Strategy position at Konew FinTech Corporation Limited was posted on Aug 14, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Manager / Manager, Growth Marketing & AI Strategy
Konew FinTech Corporation Limited
You'll be redirected to Konew FinTech Corporation Limited's official application page on workable.