Senior Manager, EAPAC Brand PR - Singapore - 6 months contract role

Introduction

Lead the public relations strategy for a diverse portfolio of brands across East Asia & Pacific, driving awareness, reputation, and consumer engagement across multiple markets. This is an exciting opportunity to shape regional storytelling, influence brand perception, and partner with senior stakeholders to deliver impactful campaigns that support business growth. If you're a strategic communications professional who thrives in a fast-paced, multi-market environment, this role offers the chance to make a meaningful regional impact.

Your day to day

• Develop and execute the EAPAC public relations strategy and communications calendar, delivering integrated campaigns that drive brand awareness, consumer engagement, and commercial outcomes across the region.
• Lead the delivery of external communications initiatives across South East Asia & Korea and the wider EAPAC region, ensuring alignment with global campaigns while tailoring messaging to local market needs.
• Build and maintain strong relationships with media, journalists, influencers, agencies, and industry partners to generate impactful earned media coverage and strengthen brand reputation.
• Partner closely with brand, commercial, marketing, and social media teams to develop integrated communication plans, establish brand positioning, and deliver consistent messaging across all channels.
• Lead agency management, campaign measurement, budget oversight, and performance reporting, using data and insights to optimise communications effectiveness and return on investment.

 

What we need from you

• 6–10 years of experience in public relations, external communications, corporate communications, or a related field, ideally within a regional or global organisation.
• Proven experience developing and executing integrated communications strategies, managing complex stakeholder groups, and delivering high-profile campaigns across multiple markets.
• Excellent writing, storytelling, media relations, and communication skills, with the ability to create compelling narratives that resonate with diverse audiences.
• Strong experience managing agencies, budgets, and multiple projects simultaneously while delivering results within tight deadlines.
• Deep understanding of the media landscape across Asia Pacific, combined with strong commercial acumen and the ability to translate business objectives into effective communications strategies

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?