Senior Manager, Brand Resort

Develop and execute marketing strategies to attract foot fall and generate revenue in the property Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross selling efforts with the respective business units With the Brand Marketing Director’s guidance, develop strong go-to-market strategies for Brand campaigns Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand led retail partnerships, etc.) Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand Marketing Director Leverage on existing promotions and strategize efforts to encourage membership sign-ups Serving as a strategic partner among the business units, providing data, insights, and marketing recommendations for brand resort tactical and thematic efforts Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services, PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign ups MOM Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and propensity modeling) Measure the effectiveness of campaigns through visitation, sign-up rates, revenue generated and ROAS Optimize strategies based on performance and market response Requirements Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives and develop products. Strong decision making and critical problem solving skills. Must be results and solutions oriented. Excellent communication (both written and oral) and interpersonal skills. Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient. Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s brand's identity and marketing and business objectives. Knowledge in Digital Marketing, E-commerce, and acquisition marketing experience is a plus. Proficient in marketing platforms, and other relevant tools and technologies. Efficient project management skills