Senior Lead - Legal Counsel, Intellectual Property & Brand Protection

In short:

On is looking for a pragmatic, business-minded lawyer to join our Intellectual Property Team as Senior Lead, Intellectual Property & Brand Protection Counsel. In this role, you will play a critical role in proactively protecting On’s trademarks, designs, and innovations. You will thrive here if you can independently manage complex matters, anticipate issues before they escalate, and provide clear, practical advice in a fast-moving global business.

Your Mission:

• Advise global and regional teams on a broad range of intellectual property matters, including brand protection, anticounterfeiting, and enforcement.
• Lead global brand protection and anti-counterfeiting investigations and actions efficiently and aligned with business objectives.
• Develop and implement enforcement strategies.
• Partner with cross-functional teams and build strong relationships with internal and external stakeholder groups, conduct trainings and raise IP awareness.
• Build scalable processes, playbooks, and guidelines and drive practical solutions that reflect both global priorities and regional requirements.
• Support strategic IP projects as needed.

Your Story:

• Law degree and 7+ years of legal experience, including in-house experience.
• Experience at a global consumer-facing brand is preferred.
• Strong commercial judgment, with the ability to balance legal risk and business objectives.
• Excellent negotiation, communication (Fluent English) and analytical skills.
• Ability to provide clear, practical advice in high-pressure, fast-moving environments.
• Collaborative style and strong relationship-building skills across diverse teams and stakeholders.
• Process-minded and curious, with a track record of improving how legal work gets done.
• Comfortable operating independently, prioritizing effectively and working across unfamiliar legal or business issues.

Your Team:

Being part of the On Legal Team means working as an entrepreneurial, solutions-oriented partner to the business. We move quickly, think commercially, and work closely across regions and functions to help On grow responsibly. You will have autonomy, visibility, and the opportunity to shape intellectual property at On.