Senior Digital Transformation Analyst

bet3651· AI and Automation
Apply Now ↗
📍 Stoke-on-Trent, England, United KingdomFull time

About this role

Company Description

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

Job Description

Ready to shape the future of our digital landscape? As a Senior Digital Transformation Analyst, you’ll turn complex challenges into seamless, scalable solutions that drive our business forward.

The Business Optimisation Team within the Digital Transformation Department drives end-to-end digital transformation initiatives, coaches initiative leaders, and acts as a strategic partner to embed sustainable enterprise capabilities across business domains. This team focuses on creating long-term value rather than short-term fixes.

The role involves meticulous, solution-oriented work. It requires mentoring functional leads and project owners, while partnering with domain leaders to assess capability maturity and co-design target operating models. The focus remains on enhancing organisational competencies to ensure our digital evolution is both robust and sustainable.

This role is eligible for inclusion in our hybrid work from home policy.

Qualifications

  • Extensive experience in Digital Transformation, Business design, Management consulting, or Enterprise capability development
  • Matrix leadership, leading project leads, facilitating cross-functional squads, and coaching peers without direct authority
  • Target Operating Model (TOM) design, capability maturity assessments, and business architecture mapping
  • Proficiency in at least 3 of the following: Business Analysis, Data Management & Governance, Business process re-engineering, and solution optioneering
  • Advanced data-driven decision-making, root-cause analysis, workflow modelling, and commercial impact evaluation
  • Stakeholder management, with the ability to influence executive sponsors and translate technical concepts into strategic business narratives
  • Value-tracking frameworks, OKRs, and benefit realisation metrics
  • Industry frameworks such as DCAM, TOGAF, DAMA, or Scaled Agile Frameworks
  • Formal coaching or agile leadership training such asLean Six Sigma, Agile Coaching, OKR Coaching
  • Modern data visualisation such asTableau, Power BI) and workflow design tooling such as Miro, Lucidchart, Jira

Additional Information

  • Lead complex, cross-functional transformation workstreams from discovery through to value realisation
  • Structure ambiguous business challenges into actionable roadmaps, milestones, and measurable outcomes
  • Mentor, coach, and guide functional leads and project owners across various business units
  • Provide frameworks, governance, and tools to empower initiative leads to manage their own transformation deliverables effectively
  • Partner with domain and operational leaders to assess capability maturity, identify structural gaps, and co-design target operating models
  • Ensure initiatives directly enhance organisational competencies rather than creating one-off solutions
  • Establish value-tracking frameworks, OKRs, and benefit realisation metrics
  • Conduct deep-dive quantitative and qualitative analyses to monitor progress, remove blockers, and report transparently to leadership
  • Champion sustainable change management practices, facilitating alignment workshops and executive readouts
  • Facilitate cross-functional working groups to ensure long-term adoption of new operating rhythms and digital tools

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice - https://www.bet365careers.com/privacy-policy

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.

Frequently Asked Questions

Is the salary disclosed for the Senior Digital Transformation Analyst position at bet3651?
The salary for this Senior Digital Transformation Analyst role at bet3651 is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Digital Transformation Analyst position at bet3651 located?
This Senior Digital Transformation Analyst role at bet3651 is based in Stoke-on-Trent, England, United Kingdom. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Digital Transformation Analyst role at bet3651 full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Digital Transformation Analyst role in the AI and Automation department at bet3651.
Which team or department does the Senior Digital Transformation Analyst at bet3651 belong to?
This Senior Digital Transformation Analyst position is part of the AI and Automation department at bet3651. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Digital Transformation Analyst position at bet3651?
Click the "Apply Now" button on this page. You will be redirected to bet3651's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Senior Digital Transformation Analyst job at bet3651 posted?
This Senior Digital Transformation Analyst position at bet3651 was posted on Sep 18, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Digital Transformation Analyst
bet3651
Apply for this role ↗

You'll be redirected to bet3651's official application page on SmartRecruiters.