Senior Digital Strategist

Position Overview

We are seeking a forward-thinking Senior Digital Strategist, SEO & GEO (Generative Engine Optimization) to lead organic growth strategies across traditional search engines and emerging AI-powered discovery platforms. This role combines expertise in SEO, content strategy, website experience, analytics, email marketing, personalization, and AI search optimization to help clients increase visibility, authority, and business performance.

The ideal candidate understands how search behavior is evolving from keyword-based search to AI-generated answers and recommendations. They can develop integrated strategies that improve visibility in Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging answer engines while aligning with broader business and marketing goals.

This role is both strategic and client-facing, requiring the ability to lead workshops, develop roadmaps, guide website development projects and website experience improvements, and collaborate across agency departments on content, site design, development, media, new business, and analytics teams.

Key Responsibilities

Search & AI Visibility Strategy

• Develop and lead SEO and GEO strategies for healthcare, research, tourism,manufacturing, cpg, nonprofit, and other client industries.
• Create organic growth roadmaps that improve visibility across traditional search and AI-powered search experiences.
• Identify opportunities to increase brand presence within AI-generated answers, featured snippets, AI Overviews, and answer engines.
• Conduct keyword, topic, entity, and competitive research to identify growth opportunities.
• Develop content frameworks that align with evolving search and AI discovery behaviors.
  

Website & Digital Experience Strategy

• Lead website strategy initiatives focused on user experience, conversion optimization, information architecture, and discoverability.
• Collaborate with UX, design, and development teams to ensure websites support search visibility and business objectives.
• Conduct website audits and provide strategic recommendations for content, technical SEO, site structure, accessibility, and performance.
• Support website redesigns, migrations, and digital transformation initiatives.
• Lead website development projects as needed

Analytics & Performance

• Define KPIs, measurement frameworks, and reporting strategies.
• Analyze search, website, content, and conversion performance.
• Translate data into actionable recommendations and client-facing insights.
• Monitor industry trends, algorithm updates, and AI search developments.

Client Leadership & Consulting

• Serve as a trusted advisor to clients and internal stakeholders.
• Lead discovery sessions, strategic workshops, and planning engagements.
• Present recommendations and performance insights to executive-level audiences.
• Support business development efforts through strategic input, audits, and proposal development.

Cross-Functional Collaboration

• Partner with content strategists, copywriters, designers, developers, media teams, and account managers.
• Provide strategic direction for content creation, optimization, and distribution.
• Mentor junior team members and contribute to agency thought leadership.

Required Qualifications

• 5+ years of experience in digital strategy, SEO, content strategy, or organic growth marketing.
• Deep understanding of technical SEO, on-page optimization, content strategy, and search performance measurement.
• Experience developing website strategies and working alongside UX, design, and development teams.
• Strong knowledge of Google Analytics, Google Search Console, Looker Studio, SEMrush, MailChimp, Screaming Frog, or similar platforms.
• Experience presenting strategic recommendations to clients and stakeholders.
• Exceptional collaboration, communication, facilitation, and consulting skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred Qualifications

• Experience with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or AI search optimization.
• Familiarity with AI search platforms including ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
• Understanding of structured data, schema markup, entity optimization, and knowledge graphs.
• Experience with conversion rate optimization (CRO).
• Agency experience managing multiple client accounts.
• Experience supporting website redesigns and CMS platforms such as Sitecore, Kentico, WordPress, Drupal, Shopify, or Webflow.

Success Metrics

Success in this role will be measured by:

• Organic traffic growth
• Search visibility improvements
• AI search and answer engine visibility
• Lead generation and conversion improvements
• Website engagement and performance metrics
• Client satisfaction and retention
• Strategic contribution to agency growth

What We Offer

• Competitive salary and benefits
• Flexible hybrid work environment
• Professional development and training opportunities
• Exposure to cutting-edge AI search and digital strategy initiatives
• Collaborative, innovative team culture
• Opportunity to shape the future of search and digital experience strategy