Microsoft 365 AI Consultant
madiffpl
Senior CRM & Personalisation Analyst
About this role
We are looking for a CRM Campaign Analyst to join a customer engagement and personalisation team focused on increasing customer activity through data-driven communication and marketing initiatives. The role combines campaign configuration, customer segmentation, personalisation, and journey design, with direct responsibility for building and optimising campaigns within CRM platforms.
This is a hands-on position requiring practical experience with campaign execution rather than purely business-side campaign management. The successful candidate will work closely with business and technology teams to improve customer engagement, communication effectiveness, and personalisation across digital channels.
Responsibilities
• Increase customer engagement through advanced personalisation initiatives
• Design customer communication processes based on customer data and behaviour
• Configure campaigns within SAS CI Studio or Pega CDH
• Build and optimise customer journeys and communication workflows
• Prepare requirements and specifications for CRM platform enhancements
• Analyse proposed solutions and participate in testing activities
• Support real time personalisation initiatives
• Cooperate with business and technology stakeholders to improve campaign effectiveness
Requirements
• Minimum 5 years of experience implementing CRM campaigns
• Advanced knowledge of SAS CI Studio or Pega CDH
• Practical experience configuring campaigns within CRM platforms
• Strong knowledge of MS SQL and relational databases
• Experience with customer segmentation, targeting and personalisation
• Experience implementing customer communication processes
• Strong analytical skills
• English minimum B2
Nice to have
• Banking experience
• SAS 4GL knowledge
• Experience with customer engagement programmes in financial services
• Real time personalisation experience
Benefits
• Solid, competitive salary
• Work in a multinational environment on international projects
• Comprehensive healthcare
• Long-term B2B contract with a stable project pipeline
Frequently Asked Questions
Is the salary disclosed for the Senior CRM & Personalisation Analyst position at madiffpl?
The salary for this Senior CRM & Personalisation Analyst role at madiffpl is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior CRM & Personalisation Analyst position at madiffpl located?
This Senior CRM & Personalisation Analyst role at madiffpl is based in Warsaw, Poland. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior CRM & Personalisation Analyst role at madiffpl full-time or part-time?
This is listed as a Full time position. It is posted as a Senior CRM & Personalisation Analyst role at madiffpl.
How do I apply for the Senior CRM & Personalisation Analyst position at madiffpl?
Click the "Apply Now" button on this page. You will be redirected to madiffpl's official application portal hosted on zohorecruit where you can submit your application directly.
When was the Senior CRM & Personalisation Analyst job at madiffpl posted?
This Senior CRM & Personalisation Analyst position at madiffpl was posted on Jun 17, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior CRM & Personalisation Analyst
madiffpl
You'll be redirected to madiffpl's official application page on zohorecruit.