Senior Creative Strategist for a EU Hardware Brand (Remote, EU/LATAM)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

A fast-growing DTC brand redefining the hardware industry with premium, over-engineered products built for serious homeowners. In just over a year, we've grown revenue by approximately 8x, proving there's a huge opportunity to disrupt legacy brands through superior products and world-class marketing.

Their vision is simple: become the next DeWalt—the global benchmark for premium, well-engineered hardware that customers genuinely love using. We don't launch products unless we believe they're the best solution in their category.

As we continue scaling aggressively, we're rebuilding our in-house creative department around a POD structure and are looking for our first Senior Creative Strategist to lead one of those pods..

The Role

This isn't a "brief writer" role.

We're looking for a Senior Creative Strategist who owns the entire creative performance loop—from customer research and concept development to briefing, creative review, performance analysis, and iteration.

You'll lead your own creative POD, working alongside editors, designers, and a UGC Manager to consistently produce winning Meta ads that scale.

This role combines strategy, leadership, copywriting, creative direction, and performance marketing.

If you're obsessed with direct-response advertising, understand what makes people buy, and love turning data into better creative, you'll thrive here.

What You'll Own

Own Your Creative POD

You'll be responsible for one dedicated creative pod consisting of:

• Video Editors
• Graphic Designer
• UGC Manager

As the pod lead, you'll:

• Set creative direction
• Review creative output
• Coach team members
• Maintain quality standards
• Keep production moving efficiently
• Own the pod's performance

Creative Strategy

Develop creative strategies across every stage of the funnel:

• TOF (Top of Funnel)
• MOF (Middle of Funnel)
• BOF (Bottom of Funnel)

You'll determine:

• Angles
• Messaging
• Offers
• Storytelling
• Creative formats
• Awareness stage
• Customer psychology

Research & Consumer Insights

Become the expert on our customer.

You'll continuously research:

• 45+ homeowner audience
• Customer language
• Product use cases
• Market trends
• Competitor advertising
• Meta Ad Library
• Winning DTC brands

You'll transform those insights into creative concepts that outperform competitors.

Creative Briefing

Own the briefing process from idea to execution.

Write detailed briefs for:

• Video Ads
• Static Ads
• UGC Content
• Scripts
• Hooks
• Storyboards

Your briefs should allow editors and creators to execute without guesswork.

Creative Direction

You're not simply assigning work.

You'll:

• Review first cuts
• Give detailed feedback
• Improve scripts
• Refine hooks
• Tighten pacing
• Ensure every asset aligns with performance goals

If needed, you'll jump in yourself to make revisions.

Must Have

• Senior experience creating direct-response creative for DTC/eCommerce brands.
• Proven success producing Meta ads that have scaled at meaningful spend.
• Strong understanding of paid social creative strategy.
• Excellent copywriting and concept development skills.
• Experience writing high-quality creative briefs.
• Deep understanding of TOF, MOF, and BOF messaging.
• Ability to analyze Meta performance metrics and translate insights into creative improvements.
• Experience leading or mentoring creative teams.
• Strong understanding of customer psychology and direct-response marketing.
• Fluent English with excellent written and verbal communication.
• Comfortable working autonomously in a fast-paced environment.

Nice to Have

• Experience with products targeting homeowners or 45+ audiences.
• Basic video editing or design skills.
• Familiarity with AI tools for research, ideation, and creative workflows.
• Experience with ClickUp or similar project management tools.
• Previous agency or POD-based creative team experience.

What Success Looks Like

Within your first 90 days, you'll:

• Successfully own and lead a creative POD.
• Produce a consistent volume of high-quality creative test batches.
• Improve creative hit rates through structured experimentation.
• Build a repeatable creative feedback loop based on performance data.
• Coach editors and designers to improve execution quality.
• Become the primary strategic owner of your pod while reducing founder involvement in day-to-day creative operations.

Success will be measured by:

• Creative hit rate
• Quality of concepts
• Testing velocity
• Performance of winning ads
• Leadership within your pod

Company Culture

We're fast, direct, and obsessed with building great products and even better advertising.

• Our team believes in:
• High ownership
• Radical candor
• Fast execution
• Continuous improvement
• Quality over quantity
• Data over opinions

We don't micromanage.

We hire people who think independently, challenge ideas respectfully, and take full ownership of results.

1. Compensation

• USD $5,000–$8,000/month (flexible for exceptional talent)
• Performance bonuses tied to ad spend and ROAS
• Additional pod-based bonuses as the creative department grows

Benefits

• Fully remote contractor role
• Flexible schedule (results-focused)
• Company covers tools and software needed for the role
• Access to top-tier mentors and operators
• Clear career progression:
• Senior Creative Strategist → Creative Lead → Head of Performance
• Opportunity to help build and shape the company's creative engine from the ground up