Senior Consumer Insights Analyst

Company Description

With best-in-class research and predictive analytical tools, SA&I (Strategic Analytics & Insights) is at the core of our clients' revenue growth management, brand strategy, consumer insights, precision activation, and innovation, helping develop powerful and actionable growth roadmaps. Growth begins and ends with understanding people, and in the Consumer Behavior & Insights Practice area, you will help our clients put people at the heart of their strategy. 

Be curious. Be collaborative. Be forward thinking. Join SA&I and work with our clients as a consultant and problem solver. 

Job Description

What is the job purpose? 

• Independently execute and own key components of marketing research projects, from project setup and analysis through interpretation, reporting, and delivery. 
• Transform complex research and market data into clear insights, implications, and recommendations, developing compelling stories that address our clients' business questions. 
• Act as a trusted project partner to Client Consulting teams, proactively identifying issues, opportunities, and solutions throughout the project lifecycle. 
• Contribute to strong client relationships and repeat business by consistently delivering high-quality work and demonstrating a strong understanding of client needs and business context. 
• Provide guidance and coaching to Analysts and more junior team members, supporting quality, consistency, and capability development across the team. 

Responsibilities 

When you join the SA&I team, you’re signing up for an experience that requires flexibility, curiosity, ownership, and passion. 

• Independently manage and execute projects or significant project workstreams across a variety of clients and countries, ensuring agreed-upon milestones, timelines, and quality standards are met. 
• Take ownership of the quality of client deliverables, working in partnership with Client Consulting teams and proactively identifying and resolving potential issues. 
• Analyze and interpret research results, connecting multiple data points and sources to identify meaningful insights and business implications. 
• Develop compelling reports and presentations, moving beyond data reporting to articulate clear narratives, conclusions, and actionable recommendations. 
• Exercise judgment in determining the most relevant analyses and approaches needed to answer client business questions. 
• Play an active role in client discussions and presentations, confidently explaining findings, responding to questions, and contributing to conversations around implications and recommendations. 
• Develop a strong understanding of clients' businesses, categories, and markets to bring relevant context to analyses and recommendations. 
• Review the work of junior team members and provide constructive guidance, helping ensure analytical accuracy and high-quality outputs. 
• Coach and support Analysts and other junior colleagues in developing their research, analytical, storytelling, and project-management capabilities. 
• Collaborate effectively with cross-functional and multi-country teams, ensuring strong communication and coordination throughout project delivery. 
• Identify opportunities to improve the efficiency, consistency, and scalability of project execution and deliverables. 
• Support special projects, knowledge-sharing activities, and thought leadership initiatives. 

Qualifications

• Minimum Bachelor’s Degree in Marketing, Economics, Business, Statistics, Social Sciences, or other relevant disciplines. 
• Typically 4-5+ years of experience in marketing research, consumer insights, analytics, consulting, or a related field. 
• Strong analytical and critical-thinking skills, with demonstrated ability to move from data to insight and from insight to business implications. 
• Ability to independently manage projects and multiple priorities, anticipating risks and taking action to keep work on track. 
• Strong attention to detail and a demonstrated commitment to delivering high-quality work. 
• Strong written, verbal, and presentation skills, with the ability to build clear, compelling stories that resonate with different client audiences. 
• Ability to integrate market research findings with relevant business and in-market data to develop a holistic understanding of client questions. 
• Strong problem-solving skills and sound judgment, including the ability to recognize inconsistencies, challenge results when appropriate, and recommend solutions. 
• Ability to prioritize effectively and consistently meet deadlines in a fast-paced environment. 
• Ability and willingness to review work and provide hands-on coaching and guidance to less experienced team members. 
• Comfort interacting directly with clients and contributing to client conversations and presentations. 
• Fluent in English and proficient in Microsoft Office Suite. 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion