Senior Communications Manager, Recruitment Marketing
About this role
We are seeking an experienced Senior Communications Manager, Recruitment Marketing to lead high-impact talent attraction and outreach initiatives supporting federal hiring programs, with a focus on military, veteran, and law enforcement recruitment. This role will oversee the strategy, execution, and optimization of integrated recruitment marketing campaigns designed to drive candidate awareness, engagement, and conversion across hard-to-fill and mission-critical roles.
The ideal candidate brings a strong background in federal recruitment marketing, strategic communications, stakeholder engagement, and campaign management, along with experience leading cross-functional teams and managing a large, complex portfolio budget. This individual must be comfortable operating in a highly visible environment, partnering with government clients, internal leadership, creative teams, recruiters, and external vendors to deliver measurable hiring outcomes.
Job Location
Must live in the Washington DC Metro Area and be able to travel within the area.
What You Will Be Doing
Lead end-to-end recruitment marketing programs for federal, military, and law enforcement hiring.
Develop and execute outreach strategies aligned to mission priorities and hiring goals.
Oversee integrated campaigns (digital, events, employer branding, partnerships, communications).
Serve as primary advisor to government stakeholders, providing strategic guidance and performance insights.
Translate hiring challenges into targeted, data-driven marketing solutions.
Manage campaign execution, timelines, and performance, optimizing for engagement, pipeline, and ROI.
Guide messaging, content, and creative to ensure strong brand alignment and audience impact.
Lead and mentor cross-functional teams, driving accountability and high performance.
Manage large program budgets and oversee vendors to ensure quality, efficiency, and compliance.
Track KPIs and deliver executive reporting to continuously improve program outcomes.
Basic Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Business, Human Resources, or a related field.
8+ years of experience in program management, recruitment marketing, talent attraction, workforce communications, or related functions.
At least 5 years of experience managing cross-functional teams and overseeing external vendors or partners.
Preferred Qualifications
Demonstrated experience supporting federal hiring, military recruitment, veteran outreach, or law enforcement recruiting initiatives.
Experience managing complex, multi-channel recruitment marketing campaigns from strategy through execution.
Proven success engaging with senior stakeholders and leading client-facing programs.
Strong budget management experience, including responsibility for a large portfolio budget.
Experience supporting federal agencies, defense organizations, public safety agencies, or workforce programs tied to national security, military, or law enforcement missions.
Knowledge of recruitment marketing best practices, employer branding, audience segmentation, and candidate journey design.
Familiarity with veteran hiring programs, military transition pipelines, law enforcement talent markets, or cleared recruiting environments.
Experience working in a matrixed environment with creative, digital, recruiting, and client teams.
Strong analytical skills with the ability to interpret campaign and hiring data to drive strategy.
PMP, marketing, or communications-related certification is a plus.
Professional Skills
Excellent written and verbal communication skills, including presentation and executive briefing experience.
Bot and Third-Party Applications
Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact Candidateaccommodation@icf.com for assistance.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
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