Senior B2B Marketing Specialist - International Software & Lead Generation

Role Overview

Integrant is looking for a hands-on Senior B2B Marketing Specialist to help grow our presence across international markets, with a strong preference for candidates who have experience targeting the U.S. market.

This role is ideal for a B2B technology marketer who has worked on marketing software products, SaaS solutions, technology services, or software engineering services to customers outside Egypt.

You will work closely with Sales, technical SMEs, and leadership to identify target markets, build campaigns, generate qualified leads, support pipeline growth, and translate complex technology offerings into clear business value for international buyers.

This is a hands-on individual-contributor role. We are looking for someone who can think strategically but is equally comfortable executing campaigns, building lead-generation activities, creating content, analyzing results, and continuously improving performance.

What You'll Own

B2B Marketing & Go-to-Market

• Support and execute B2B marketing strategies for international markets.
• Research markets, industries, competitors, buyer needs, and potential opportunities.
• Help define and refine Ideal Customer Profiles (ICP), buyer personas, and target-account criteria.
• Build messaging and campaigns around software engineering, AI, Agentic AI, data, cloud, and other technology services.
• Translate technical capabilities into clear business value for enterprise decision-makers.
• Adapt messaging and campaigns for different markets, industries, and buyer personas.

Lead Generation & Pipeline Development

• Plan and execute lead-generation campaigns designed to create qualified meetings, opportunities, and sales pipeline.
• Build and refine prospect/account lists based on ICP and market priorities.
• Execute campaigns across channels such as:
• LinkedIn
• Email marketing
• Paid media
• Webinars
• Events
• Content
• Landing pages
• Account-based marketing
• Sales/outbound enablement
• Track MQLs, SQLs, meetings, conversions, opportunities, pipeline influence, and campaign ROI.
• Continuously test targeting, messaging, offers, and channels to improve lead quality and conversion.

Integrated Campaign Ownership

• Own or materially contribute to campaigns from planning through execution and reporting.
• Define campaign objectives, audience, messaging, offer, channels, assets, and success metrics.
• Coordinate campaign execution across Marketing, Sales, technical teams, and external partners where required.
• Analyze campaign performance and recommend improvements based on data rather than vanity metrics.

International & Offshore Market Development

• Market software products or services to customers outside Egypt.
• Understand the differences between local and international B2B buying environments.
• Adapt communication, content, and campaigns to international audiences.
• Experience targeting the United States is strongly preferred.
• Exposure to other international markets such as Europe, Canada, GCC, or APAC is also relevant.

Content & Technical Marketing

• Create or contribute to:
• Campaign content
• Email sequences
• Landing pages
• Case studies
• Thought-leadership content
• Webinars
• Sales collateral
• Social content
• Work with engineers, architects, delivery teams, and other SMEs to understand technical solutions.
• Convert technical information into clear buyer-focused messaging and business cases.
• Maintain strong quality, accuracy, and consistency across marketing communication.

Sales & Marketing Alignment

• Partner closely with Sales and BDR/SDR teams on target accounts, messaging, campaigns, and lead follow-up.
• Establish clear feedback loops around lead quality and opportunity progression.
• Support Sales with relevant content, account insights, campaign data, and enablement materials.
• Use Sales feedback to continuously improve targeting and campaigns.

Data, CRM & Marketing Technology

• Use CRM and marketing tools to track campaigns, leads, engagement, and pipeline.
• Analyze campaign and funnel performance to identify improvement opportunities.
• Maintain accurate marketing data and campaign reporting.
• Use marketing technology and AI tools to improve productivity, research, personalization, content, and campaign execution.

• 3–7 years of relevant B2B marketing experience.
• Experience marketing software products, SaaS, technology services, software engineering services, cloud, AI, data, cybersecurity, or similar technology offerings.
• Experience marketing to international/offshore customers, not only the Egyptian market.
• Demonstrated hands-on experience with lead generation and demand-generation campaigns.
• Experience owning or materially contributing to B2B campaigns from planning through execution.
• Strong understanding of B2B buyer journeys and technology sales processes.
• Ability to identify target audiences, buyer personas, and account segments.
• Experience working with measurable marketing outcomes such as leads, meetings, opportunities, pipeline, conversions, or revenue.
• Hands-on experience with multiple B2B marketing channels such as LinkedIn, email, content, webinars, paid campaigns, events, or landing pages.
• Strong English written and verbal communication skills.
• Ability to translate complex technical concepts into clear business messages.
• Experience collaborating closely with Sales.
• Comfortable using CRM, analytics, marketing automation, or related marketing tools.
• Strong ownership mentality with the ability to both plan and execute.

Strongly Preferred

• Direct experience marketing to the U.S. market, particularly U.S. enterprise or mid-market buyers.
• Experience working for an Egyptian company selling software or technology services offshore.
• Experience with enterprise software sales cycles involving multiple stakeholders.
• Familiarity with HubSpot, Salesforce, Marketo, Pardot, or similar platforms.
• Experience using intent data, prospecting platforms, marketing intelligence tools, or AI tools.
• Experience marketing AI, software engineering, cloud, data, cybersecurity, or digital-transformation solutions.
• Exposure to industries such as biotech, medical devices, manufacturing, finance, education, or other enterprise sectors.

• Salary paid in USD
• Social insurance
• Premium medical insurance [employee +family]
• Supportive and friendly work environment
• English language development courses
• Interest-free loans paid over 2.5 years
• Technical development courses
• Employment referral program
• Premium location in Maadi