Senior AdOps Director & Team Lead, Programmatic

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior AdOps Director & Team Lead, Programmatic is a Paris-based role at the forefront of Zeta’s media activation offering. In this high-impact supervisory role, you will combine people management, ad operations oversight, and presales media guidance to drive account growth in highly targeted digital advertising programs for agency and enterprise clients.

Based in Paris (or nearby), you will manage a local French team composed of highly experienced ad ops professionals (5+ years of experience) while driving media outcomes and supporting client-facing teams. You will also serve as the key business partner for leadership by providing critical pricing and media recommendations during the presales phase.

CORE RESPONSIBILITIES

People Management & Leadership

·       Team Guidance: Lead, mentor, and manage the day-to-day operations of the local French AdOps team.

·       Technical Escalation: Support, troubleshoot, and debug complex ongoing activities led by the ops team, including tracking, ad serving, and trading/optimization.

·       International Collaboration: Coordinate and support media initiatives with Zeta’s Spain team to ensure cross-border alignment.

Presales Pricing & Strategy

·       Commercial Strategy: Play a lead role in defining presales pricing and media plan approval for programmatic offerings.

·       Strategic Input: Partner with sales and account leadership to provide technical and strategic insights for client pitches, RFPs, and campaign structure.

Tier 1 Client & Account Management

·       Strategic Ownership: Take full responsibility for Tier 1 clients, overseeing performance, high-level follow-ups, QBRs, reporting, and insights.

·       Account Growth: Partner with the Account Director to identify upsell opportunities, targeting top digital ad spenders to drive incremental budgets and renewal opportunities.

Campaign Excellence & Analytics

·       Media KPIs: Own performance across your team's campaign portfolio by ensuring programmatic best practices are followed and timely optimizations are made to achieve client KPIs.

·       Operational Guardrails: Monitor internal and third-party reporting for pacing, performance, and discrepancy tracking.

·       Advanced Analysis: Partner with the Zeta Analytics team to prepare deep post-campaign reports for Tier 1 clients.

DESIRED SKILLS & EXPERIENCE

·       Experience: 8+ years’ experience in programmatic advertising within Account Management, AdOps, or Media Planning functions, with a proven track record in people management or team leadership.

·       Presales Acumen: Demonstrated experience contributing to presales strategies, media plan pricing, and commercial proposals.

·       Technical Expertise: Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or TTD, preferred) along with solid optimization expertise across supply, audiences, bidding, and attribution factors.

·       Client Skills: Proven ability to develop and nurture executive-level relationships and work effectively at all levels of the decision-making process.

·       Analytical Mindset: Strong analytic skills, including a high level of comfort with Excel and data-driven decision-making.

·       Soft Skills: Outstanding business writing, communication, and presentation skills , paired with the ability to manage multiple complex projects in an accelerated environment.

·       Languages: Native French and fluent English are mandatory (an additional language is a plus) .

·       Flexibility: Ability to travel if needed (infrequent)

BENEFITS & PERKS

·       Hybrid work model

·       Excellent medical coverage

·       Employee Stock Purchase Plan

·       Competitive Salary