Sales Representative

Valsoft Corporation· M&I Broadcast Services
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About this role

About M&I Broadcast Services 

M&I Broadcast Services develops mission-critical software for radio and TV broadcasters, supporting workflows from content creation and newsroom operations to scheduling, playout and distribution. With more than 30 years of broadcast technology experience, M&I’s solutions include OmniPlayer and Nimbus, used by broadcasters NPO, VRT, DPG Media, Mediahuis, Cogeco Media and others across Europe and beyond. 

The Opportunity 

We’re looking for a Sales Representative with strong broadcast industry knowledge and a new-business mindset to help M&I win new customers across Europe. You’ll own opportunities from first conversation through signed deal, working closely with our technical consultants as one team. Together, you'll create a shape solutions that fit each customer's workflow. You’ll work across a varied mix of customers, from SMBs and mid-market broadcasters to large enterprise accounts, giving you exposure to different deal sizes, sales cycles, and levels of complexity. 

  

Location: Hilversum (hybrid), with regular travel across Europe 

Employment type: Full-time, 1-year contract, with the possibility of transitioning to a permanent position. 

  

What You’ll Own 

Win customers across Europe 

  • Prospect and open new markets with broadcasters, media companies and industry partners. 
  • Build relationships with decision-makers and turn opportunities into signed business. 
  • Own the full commercial cycle, including proposals, tenders, negotiation and closing. 

  

Navigate complex broadcast sales 

  • Lead early product and commercial conversations with enough technical knowledge to understand customer needs. 
  • Build support across commercial, technical and production stakeholders. 
  • Work closely with our technical consultants as one team, jointly leading in-depth technical discussions and demonstration when needed. 

  

Build the European pipeline 

  • Develop and manage a healthy pipeline of net-new opportunities. 
  • Represent M&I at industry events and trade shows, including IBC. 
  • Maintain accurate Salesforce records, forecasts and sales reporting, and share market feedback with leadership. 

  

What We’re Looking For 

  • 1–2+ years of B2B sales experience, with experience developing new business. 
  • Strong knowledge of broadcasting, radio, TV or related broadcast technology. 
  • Experience navigating multiple stakeholders in complex buying processes. 
  • Experience preparing tenders, bids or formal proposals. 
  • Fluent Dutch and English. 
  • Willingness to travel across Europe. 

  

Strongly Preferred 

  • Existing network within the European broadcast Radio/TV industry. 
  • Experience selling internationally or through partners and resellers. 
  • Experience with Salesforce or a similar CRM. 

  

Why M&I Broadcast Services? 

  • Make a visible impact: In a small team, the customers and markets you win will directly influence M&I’s growth in Europe. 
  • Stay close to the work: Collaborate directly with leadership, technical consultants and customers throughout the sales process. 
  • Sell technology you can stand behind: Represent established, mission-critical broadcast software backed by decades of industry expertise. 
  • Build new markets: Help shape how M&I approaches new European territories rather than inheriting an established book of business. 

  

Join Us 

Join M&I and help bring proven broadcast technology to new customers and markets across Europe. 

   

M&I Broadcast Services is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic. 

#M&I

Frequently Asked Questions

Is the salary disclosed for the Sales Representative position at Valsoft Corporation?
The salary for this Sales Representative role at Valsoft Corporation is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sales Representative position at Valsoft Corporation located?
This Sales Representative role at Valsoft Corporation is based in Hilversum, North Holland, Netherlands. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Sales Representative at Valsoft Corporation belong to?
This Sales Representative position is part of the M&I Broadcast Services department at Valsoft Corporation. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sales Representative position at Valsoft Corporation?
Click the "Apply Now" button on this page. You will be redirected to Valsoft Corporation's official application portal hosted on workable where you can submit your application directly.
When was the Sales Representative job at Valsoft Corporation posted?
This Sales Representative position at Valsoft Corporation was posted on Oct 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Sales Representative
Valsoft Corporation
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