Sales officer - Latur MH

Job Responsibilities

? Business Growth & Market Execution

? Own and deliver secondary sales targets for the assigned territory.

? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

? Ensure product availability, visibility and range selling at retail outlets.

? Educate and execute trade schemes, promotions of existing products in assigned territory.

? New Product Launches & Brand Activation

? Planning and appropriate placement of NPDs in line with company launch guidelines.

? Educate and create awareness about NPD Launches in the market.

? Ensure timely availability, effective distribution, visibility, and off-take of new launches.

? Track post-launch performance and provide structured market feedback to ASMs/RSMs.

? Distributor & Channel Management

? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock

rotation, and order execution.

? Handling distributor/retailer/wholesaler’s queries and complains.

? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS

and PSR.

? Review secondary offtake, inventory levels, and market productivity on a regular basis.

? Manage damages and expiries through proactive stock rotation and timely corrective

actions.

? Ensure accurate and timely submission of distributor claims, in line with company policies

and timelines.

? Market Intelligence & Reporting

? Track competitor activity, pricing, schemes, and visibility initiatives.

? Provide structured market feedback and insights to the reporting manager.

? Ensure timely and accurate reporting through company salesforce automation apps.