Sales Manager - Leisure

Overview

About The First Group Hospitality 

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market. For more information, visit tfghospitality.com 

Job Description

The Sales Manager – Leisure will be responsible for driving leisure business and revenue growth for Ciel Dubai Marina by developing relationships with leisure travel partners, tour operators, destination management companies, travel agencies, and key international markets. The role will generate new business, maintain existing partnerships, and position the hotel as a preferred destination for leisure stays, holidays, and special occasions.

Key Responsibilities

Including, but not limited to:

• Develop and implement leisure sales strategies to achieve revenue and occupancy targets.
• Identify, prospect, and secure new leisure accounts and business opportunities.
• Build and maintain strong relationships with travel agencies, tour operators, wholesalers, and DMCs.
• Negotiate contracts, preferred rates, packages, and promotional agreements.
• Promote the hotel’s accommodation, dining, leisure facilities, and guest experiences.
• Conduct regular sales calls, client visits, presentations, and property inspections.
• Develop business opportunities across key local and international leisure markets.
• Attend travel trade shows, networking events, roadshows, and sales missions.
• Monitor market trends, competitor activity, seasonal demand, and destination developments.
• Maintain accurate records of accounts, sales activities, contracts, and production.
• Prepare regular sales reports, forecasts, and market updates for management.
• Collaborate with Revenue, Reservations, Marketing, Front Office, and Operations teams.
• Coordinate leisure promotions, campaigns, familiarization trips, and partner activities.
• Ensure a smooth booking process and exceptional service delivery for leisure clients.
• Handle client inquiries, feedback, and complaints professionally and promptly.
• Ensure all sales activities comply with company policies, brand standards, and applicable regulations.

Desired Skill & Expertise

• Proven experience in leisure sales, preferably within the luxury hotel or hospitality industry.
• Strong knowledge of Dubai’s leisure, tourism, and travel-trade market.
• Established relationships with travel agencies, tour operators, wholesalers, and DMCs.
• Experience managing international leisure markets is an advantage.
• Demonstrated ability to achieve and exceed sales targets.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Strong business-development and account-management capabilities.
• Commercially aware, proactive, creative, and results-oriented.
• Excellent organizational and time-management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office and hotel sales or CRM systems.
• Professional fluency in English; additional languages are an advantage.
• Flexibility to attend trade events, client meetings, and networking functions.