Sales Manager- Area sales

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This Position reports to:

Your role and responsibilities

In this role, you will be responsible for growing sales of B&R’s next generation technology, machine connectivity, automation & edge, high end motion system & technology software solutions in the defined area. The role demands a mix of sales acumen, technical understanding, and customer engagement.

The work model for the role is: #LI- Hybrid

This role is contributing to the Machine Automation Division -B&R in Pune region in India. Main stakeholders include Customers, Sales Team, Engineering Team, Project Management Team, and Senior Leadership.

You will be mainly accountable for:

• Build and maintain good customer relationships while generating new business opportunities and managing a healthy sales pipeline.

• Understand customer needs and develop value-based techno-commercial automation solutions.

• Support business growth through negotiations, opportunity conversion, and meeting sales targets.

• Partner with cross-functional teams to ensure on-time project delivery and high customer satisfaction.

• Represent the organization as a trusted automation advisor, promoting solutions, market growth, and long-term customer partnerships.

Qualifications for the role

• Bachelor’s degree in Engineering (Electrical, Electronics, Instrumentation, Mechatronics, or a related field).

• 8–10 years of demonstrated sales experience within industrial automation environments, with experience in PLCs, SCADA, Drives, Motion Control, and Mechatronics solutions.

• Solid experience in industrial sales, consultative selling, and delivering automation solutions aligned to customer needs.

• Solid experience in automation applications and translating technical requirements into practical business solutions.

• Demonstrated ability to negotiate, manage customer relationships, and convert business opportunities into deals.

• Solid communication, professionalism, and stakeholder management skills; fluency in English, with additional regional language skills considered an advantage.

More about us:

B&R Industrial Automation is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB's Robotics & Discrete Automation division.

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