Our client is an industrial distributor providing heavy machinery and equipment services to corporate clients across Nigeria.

 
Job Summary

To lead and manage the sales operations for heavy equipment and machinery, driving revenue growth through strategic business development, client relationship management, and coordination with technical, after-sales, and service teams. The Sales Manager will identify and pursue new market opportunities across mining, construction,and industrial sectors, ensuring the achievement of sales targets and customer satisfaction.

Key Responsibilities

Business Development & Sales Execution

• Develop and execute strategic sales plans to achieve company sales targets for heavy equipment and machinery (e.g., bulldozers, tractors, loaders, excavators, crushers, etc.).
  

• Identify, pursue, and close new business opportunities with clients in the mining, construction, quarrying, and industrial sectors.
  
• Lead proposal development, contract negotiations, and presentations to prospective clients.
  
• Manage the entire sales cycle from lead generation to deal closure and after-sales follow-up.
  

Market & Customer Management

• Build and maintain long-term relationships with key customers, EPC firms, project developers, and government agencies.
  
• Conduct regular market research to identify new trends, opportunities, and competitive activities.
  
• Maintain a customer database (CRM) and ensure regular client engagement.
  
• ​Develop marketing strategies, including trade fairs, demos, and product launches.
  

Team & Stakeholder Coordination

• Work closely with management, sales and after-sales teams to align sales objectives with equipment availability, specifications, and delivery timelines.
  
• Support the service and parts departments in ensuring customer satisfaction post-sale.
  
• Supervise and mentor sales representatives and technicians.
  

Reporting & Performance Management

• Prepare periodic sales forecasts, reports, and market intelligence updates for management.
  
• Track and report on key performance indicators (KPIs) such as sales volume, margins, and market share.
  
• Recommend pricing strategies and promotional campaigns to improve market penetration
  

Requirements

• Bachelor’s degree in engineering, sales, or related discipline. An MBA is a plus.
  
• 10+ years’ experience of proven sale and maintenance of heavy equipment, machinery, or industrial products sector.
  
• Demonstrated success in B2B sales and project-based selling.
  
• Existing network with EPC companies, contractors, and industrial clients preferred.
  
• Strong understanding of construction, mining or agricultural heavy machinery and working knowledge of equipment types (e.g., bulldozers, tractors, loaders, excavators, crushers, etc.)
  
• Comfortable working in a target-driven role.
  
• High commercial acumen and ability to close complex deals.
  
• Strong research and networking abilities.
  
• Required to maintain the profitability of their departments while controlling expenses and maintaining customer satisfaction
  
• Ability to work independently with minimal supervision and deliver results.
  
• Strong interpersonal, written, and verbal communication skills.
  
• Proficient in CRM tools and MS Office suite (especially Excel and Word).
  
• Leadership and team management ability.
  
• Must have a valid driver’s license and willingness to travel extensively within states in the Nigerian region assigned.