Sales Host

Company Description

Turn Conversations into Memberships. Create Experiences That Keep Members Coming Back.

At Everlast Gyms, our people are at the heart of everything we do. Their passion, energy and commitment create an experience that keeps members engaged, motivated and returning time and time again.

Why Join Everlast Gyms?

• Free Everlast Gyms membership
• 20% colleague discount across all Frasers Group brands
• Eligibility for the Everlast Gyms Monthly Champions recognition programme
• Opportunities to deliver Personal Training sessions outside of contracted hours
• Training and development opportunities to support career progression
• Opportunities to gain experience delivering Group Training classes
• Be part of a high-performance culture that rewards ambition and results

Job Description

The Role: As a Sales Host, you'll play a key role in growing our membership community by delivering exceptional experiences for every member, guest and prospect. You'll drive membership sales and retention, act as a proud ambassador for the brand, and help achieve the club's commercial goals through outstanding service and meaningful customer interactions.

Responsibilities:

Membership Sales & Retention

• Deliver exceptional experiences that convert prospects into members
• Drive membership sales, renewals, upgrades and secondary spend opportunities
• Conduct tailored club tours based on individual fitness goals and needs
• Use effective questioning, rapport building and objection handling techniques
• Follow up enquiries and leads to maximise membership conversion
• Build strong relationships with members to improve retention and engagement
• Support the delivery of club sales and retention targets

Customer Experience

• Provide a friendly, professional and welcoming environment for all members and guests
• Handle member queries and concerns efficiently and professionally
• Promote the products, services and fitness solutions available within the club
• Actively support club initiatives, events and member engagement activities
• Represent the Everlast Gyms brand with energy and professionalism

Operational Excellence

• Support the day-to-day operation of the club
• Act as a key holder when required
• Maintain high standards of cleanliness, presentation and safety
• Support gym floor standards and member-facing areas
• Assist with gym resets and operational tasks where required
• Utilise membership and CRM systems effectively to manage enquiries and member information

Team Contribution

• Work collaboratively with the wider club team to achieve business goals
• Support national campaigns, challenges and initiatives
• Contribute to a positive and engaging club culture
• Take ownership of personal performance and development

This is an ideal opportunity for someone passionate about sales, fitness and customer service who wants to develop their career within a fast-growing fitness business.

Qualifications

What We're Looking For

Essential

• Passion for fitness, customer service and sales
• Strong communication and relationship-building skills
• Positive, confident and outgoing personality
• Target-driven mindset with a desire to achieve results
• Strong organisational and administration skills
• Ability to work independently and as part of a team
• Flexible approach to working hours, including weekends and Bank Holidays

Desirable

• Previous experience in sales, hospitality, retail, leisure or customer service
• Experience working toward sales or performance targets
• Knowledge of membership sales or customer retention principles
• Experience using sales, booking or membership systems

Additional Information

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating exceptional fitness experiences while investing in our people, helping them develop rewarding careers within fitness, sales and club management.

Whether you're starting your career or bringing previous sales experience, this is an opportunity to develop your skills in a fast-paced, customer-focused environment where performance and progression are genuinely recognised.

To succeed with us, you'll embody our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits – Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet