Sales Director, Insurance

About the role

Luma Financial Technologies is seeking a high-performing, strategic sales leader to drive continued growth of Luma’s annuity & life insurance platform across key distribution channels. As a core revenue driver for the firm, this role will focus on expanding Luma’s footprint by winning new enterprise clients.

This individual will play a central role in scaling Luma’s annuity & life insurance business—partnering closely with distributors, and internal teams to accelerate platform usage, drive flows, and shape the evolution of Luma’s annuity & life insurance offering.

What you'll do

Sales Leadership

• Lead strategic sales and relationship development with annuity & life insurance distribution firms across the U.S., including Independent Marketing Organizations (IMOs) and Brokerage General Agency (BGA's).
• Experience working with broker-dealers, banks, Independent Marketing Organizations (IMOs) and Brokerage General Agency (BGA's).
• Serve as the primary executive interface for distributor partners—driving commercial negotiations, and onboarding.
• Partner cross-functionally with product, technology, operations, and compliance teams to ensure seamless onboarding and ongoing client success.

Business Development & Market Expansion

• Identify and execute on new distribution opportunities to expand Luma’s annuity & life insurance platform reach.
• Build and maintain strong relationships with influential industry thought leaders and partners.
• Monitor competitive dynamics and industry trends (e.g., FIA/RILA growth, product innovation, regulatory shifts) to refine Luma’s positioning.

Product Strategy & Innovation

• Act as the voice of the client—providing actionable feedback to inform product development, platform enhancements, and workflow optimization.
• Champion Luma’s commitment to transparency, efficiency, and education within the annuity / life insurance ecosystem.
• Represent Luma at industry events, conferences, and client forums to strengthen brand presence and market credibility

Qualifications

• 7+ years of experience in annuity / life insurance sales, distribution, fintech platforms, or relationship management.
• Proven track record of driving annuity flows, life insurance, and building scalable distributor relationships in a B2B environment.
• Strong understanding of annuity products (FIAs, RILAs, VAs, fixed), life insurance products, distribution channels, and carrier dynamics.
• Experience working with broker-dealers, banks, and IMOs.
• Exceptional communication, presentation, and negotiation skills with the ability to influence senior stakeholders.
• Ability to operate effectively in a fast-paced, entrepreneurial, and collaborative environment.
• Bachelor’s degree in Business, Finance, or related field; industry licenses (Series 6/7/63) or designations a plus.

About Luma Financial Technologies

Founded in 2018, Luma Financial Technologies (“Luma”) has pioneered a cutting-edge fintech software platform that has been adopted by broker/dealer firms, RIA offices, and private banks around the world. By using Luma, institutional and retail investors have a fully customizable, independent, buy-side technology platform that helps financial teams more efficiently learn about, research, purchase, and manage alternative investments as well as annuities. Luma gives these users the ability to oversee the full, end-to-end process lifecycle by offering a suite of solutions. These include education resources and training materials; creation and pricing of custom structured products; electronic order entry; and post-trade management. By prioritizing transparency and ease of use, Luma is a multi-issuer, multi-wholesaler, and multi-product option that advisors can utilize to best meet their clients’ specific portfolio needs. Headquartered in Cincinnati, OH, Luma also has offices in New York, NY, Miami, FL, Zurich, Switzerland and Lisbon, Portugal. For more information, please visit Luma’s website.