Retention & Marketing Automation Specialist

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience.

About the Role

We are looking for a hands-on, tech-savvy Retention & Marketing Automation Specialist with proven experience in a
high-volume B2C marketing environment to join our CRM & Marketing team. In this role, you will lead the end-to-end execution of our email campaigns and automated journeys within
Salesforce Marketing Cloud (SFMC). You’ll sit at the intersection of marketing strategy, journey logic, and basic marketing-tech operations — taking campaigns from initial brief to launch and performance analysis.

If you know your way around SFMC (Content Builder, Journey Builder), have an eye for detail, basic HTML/CSS troubleshooting skills, a data-driven mindset, and love creating personalized customer experiences for B2C audiences — this role is for you!

Key Responsibilities

• Campaign & Journey Execution: Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder.
• Hands-On Setup (No-Code/Low-Code): Build email layouts using existing templates/blocks, configure styles (padding, margins, fonts, colors), adjust image paths, UTMs, links, and alt texts.
• Basic Technical & Logic Setup:
  • Understand Data Extension structures and basic data logic for B2C segmentation.
  • Implement basic personalization strings and set up dynamic content logic in briefs/blocks.
  • Perform basic HTML/CSS tweaks to fix email rendering issues when needed.
• Automation Management: Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder & Automation Studio.
• A/B Testing & Optimization: Plan and execute A/B and multivariate tests (subject lines, content/CTAs, send-time optimization) to drive continuous channel improvement.
• Reporting, Analytics & KPIs: Monitor, track, and analyze key campaign performance metrics (Open Rate, CTR, Conversion Rate, Unsubscribes, Deliverability). Provide actionable insights and reports against defined KPIs.
• Cross-Team Collaboration: Work closely with UI/UX Designers (Figma assets), Content Creators, Data/BI, and SFMC Developers (passing advanced SQL/AMPScript needs to Dev).
• Quality Assurance (QA): Perform thorough content, functional, and logical QA (links, UTMs, personalization, rendering across devices, and journey flows) before launch.
  
  

Requirements

• 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) — specifically Content Builder and Journey Builder (Must-have).
• Data-Driven Mindset: Strong understanding of email marketing KPIs, analytics, and experience running A/B tests to optimize performance.
• Technical Aptitude:
  • Basic HTML & CSS knowledge for email troubleshooting/formatting.
  • Good understanding of relational data structures (Data Extensions, primary keys).
  • Familiarity with email deliverability best practices and web asset preparation (image optimization, naming conventions).
• Strong logical thinking with the ability to define business rules and customer journey flows.
• High attention to detail and a "QA-first" mindset.
• Fluent English (written and spoken)
  
  

Nice to Have

• Basic knowledge of AMPScript or SQL (reading/modifying simple scripts).
• Experience with SFMC Intelligence Reports / Analytics Builder.
• Experience working in an Agile / structured marketing workflow environment (e.g., Jira, Monday.com).
• SFMC Marketing Cloud Email Specialist Certification.