Retail Manager, Consumer Products International

About Moonbug Entertainment

Thank you for considering the Retail Manager, Consumer Products International role with Moonbug Entertainment, Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

This role reports onsite in our London office. 

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

The Role:

Join the London-based Consumer Products & Experiences International (CP&E Int’l) team, to be part of the Consumer products Retail Marketing team and reporting to the Retail Marketing Director. You’ll work closely with the Commercial and Franchise teams. 

We are looking for a Consumer Products Retail Manager to develop and execute marketing campaigns that drive awareness and sales across key retailers and markets such as EMEA and APAC. The ideal candidate will have hands-on experience in retail, consumer products, licensing or entertainment marketing, with strong knowledge of omnichannel, building strong relationships with partners and delivering products sell-through results.

Key Responsibilities

• Develop and manage consumer product retail marketing campaigns and product launches across key markets and sales channels.
• Support development of retail marketing strategies for key markets.
• Manage budgets, track results and improve performance.
• Manage retail, Amazon, social media, influencer and newsletter marketing activities.
• Work with creative teams to develop marketing materials and ensure they follow brand guidelines.
• Build strong relationships with key retailers, licensees, agencies and internal teams.
• Identify new marketing opportunities to increase product awareness and sales.
• Create marketing presentations and support joint plans with retailers and licensees.
• Use market, consumer and competitor insights to support marketing strategies.
• Manage franchise calendars across key markets, including content, gaming, experiences, events and product launches.
• Work with cross-functional teams across Moonbug to deliver integrated marketing campaigns.
• Stay up to date with retail, media and marketing trends through industry events and training.

• 3+ years of experience in licensing, product marketing or retail marketing.
• Experience managing marketing campaigns across multiple channels.
• Knowledge of paid and organic social media.
• Strong communication, relationship-building and teamwork skills.
• Proactive, organised and able to work independently in a fast-paced environment.
• Comfortable managing multiple projects and working with international teams and time zones.
• Strong attention to detail and ability to adapt to changing priorities.
• Good knowledge of PowerPoint, Word and Excel.

Desirable

• Experience working across international markets, particularly EMEA and APAC.
• Experience working across multicultural teams.
• Additional language skills.
• Amazon AMS experience.