Retail Area Manager

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YOUR MISSION

Strategically manage and promote sales culture within a District of stores to achieve or exceed sales, KPI’s, and profitability goals to position PUMA to be the Fastest Sports Brand in the world.

Task 1:

Deliver on Set Targets and KPIs

Deliver on set retail P&L and KPI targets and identify opportunities and initiate plans to improve and grow the business by increasing store productivity (e.g. Conversion Rate, UPT, ATV, Sales per hour and sqm). Increase comp sales of all PUMA stores by setting & driving SMART targets and implementing operating plans locally Closely monitor business performance and take necessary action Proactively manage Store-related OPEX with particular emphasis on Personnel Expenses

Task 2:

Operations Standards / Store Management

Adopt and implement global/regional Operational Tools and Standards Execute country-specific operational policies and procedures (per Global Retail Operation Manual) to ensure they are compliant with International/Global Retail standards Deliver all operational standards for store openings (with Daily Game Plan), closings, relocation, upgrades, stock replenishment, inventory management, staff roster etc, to ensure smooth implementation and that budgets and timelines are met. Coach and lead local Retail Operations Teams to ensure Area- and Store Managers’ capabilities and competencies are developed and comply with International/Global standards Manage all operational aspects of store inventories, including defining in-store shipment processes, coordinating stock takes and ensuring data integrity. Work with Merchandise and Planning team to manage store inventory level to ensure optimal stock to support sales targets. Manage country loss prevention standards and ensure that shrink goals are met and security is to PUMA standard Execute VM guidelines in accordance with Global VM Survival Guide and RESEC Guide, coach and train retail staff in all aspects of retail operations and retail training, working with close co-operation with the SEA Retail Trainer. Support retail field training programs and roll-out of training initiatives. Tailor Regional and International operational initiatives to meet Country needs including translation of material and execute these according to designated timeline and budget. Manage and monitor stores personal Bolt Index achievements and strengthen store stores to achieve personal KPIs & sales targets.

Task 3:

Cross Functional Relationship

Work effectively with Retail support functions for country specific projects and needs Establish collaborative and effective relationships with Country Retail Operations Manager, Retail Training, Retail Marketing, Merchandising Manager, E-Commerce Director etc

Task 4:

Process Improvement

Set and implement best practices on Operations Management via cross-functional and cross-channel collaboration. Drive process improvements and strategic priorities in the country

Task 5:

Team

Drive and coach country Operations teams to ensure that they are motivated and capable of managing the business effectively Work closely with SEA Retail Training teams to identify the relevant developmental needs for store teams to ensure that training programs are targeted, relevant and conducted effectively Work closely with country support functions and wholesale teams Identify talent within the staff pool, and develop them as part of succession planning. Develop strong store management team and secure succession plan through effective hiring, development, training and staff retention programs

YOUR TALENT

• Graduate of a bachelor's degree
• Minimum 5 years retail operations experience and 2-3 years from a similar position with a Global Brand in a customer service oriented environment (preferably apparel/footwear/sports/outdoor)
• minimum 2 years of managerial experience. Experience in managing multiple stores required.
• Excellent verbal and written communication skills including English at business level
• Must be knowledgeable in MS Office

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.