Senior Commercial Relationship Manager
bannerbank
Relationship Manager - Direct HNI Sales, Bangalore
About this role
Job Purpose
Responsible for managing a team of premier IFAs and achievement of the sales target expected from those set of distributors.
To ensure attainment of maximum market share from these set of IFAs
Job Context & Major Challenges
Job Context: Retail is an equally important arm of the MF business as compared to institutional. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely IFA, ND, PCG & Banking. Retail expansion is another critical parameter for success in increasing reach. Apart from generating sales from existing PoS, creating new PoS to increase distribution base is an important element of the retail business.
IFA stands for Independent Financial Advisor. This channel is unique compared to all the other distribution channels since every IFA has his own independent thought process and there is no top down push that an RM can rely upon unlike other channels. Hence, there is a different challenge as it is primarily the relationship of the RM, which will lead to increased market share with the IFA.
Job Challenges:1.Activation One of the most important aspects of the IFA channel is to increase activation of the PoS i.e. maximum PoS selling our product. With every Relationship Manager managing a large number of relationships, to be able to reach out to them and to ensure that they remain consistently active with us is a challenge.
2.High Market Share ¿ Creating top of the mind recall in the minds of the IFA is another important challenge in this role. With the presence of over 35 players in the industry, we need to have a high recall, which will lead to enhanced market share.
3.Training & Updation ¿ To update the IFAs is a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently.
4.Practices adopted by competition To be able to sell your products in an environment where stiff competition forces market players to adopt various pricing and incentive strategies, which we may not be able to match.
5.Service issues Ensuring that all service related issues of IFAs and their investors are sorted out with a quick TAT. Servicing is a very critical aspect of the relationship and if issues are not sorted out in adequate time, it may lead to relationship turning sour with the IFA.
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | To achieve the allocated equity and debt sales target | 1)Profiling of the IFAs and targeting them accordingly. 2)Ensuring timely communication of information and personally meeting them periodically. |
| KRA2 | To achieve the allocated PMS sales target | 1)Identify IFAs who have the requisite clientele for PMS and create awareness about our schemes and their performance among those distributors. 2)Accompany them on joint calls to meet their clients. |
| KRA3 | To achieve the targeted number of new SIPs | 1)Focus on the unique offering in this segment to maximise sales. 2)To communicate and educate the distributors about its advantages and potential as a tool for wealth creation. |
| KRA4 | To ensure that the targeted number of new investors (folios) is added | 1)Ensuring that maximum existing investors of all IFAs are investing with us. 2)To support IFAs in new initiatives to help them increase their client base |
| KRA5 | To ensure maximum POS activisation | 1)To ensure widespread participation from all IFAs and monitor these numbers on a regular basis. 2)To conduct regular presentations and training sessions on a large scale to help increase participation |
Frequently Asked Questions
Is the salary disclosed for the Relationship Manager - Direct HNI Sales, Bangalore position at Aditya Birla Group?
The salary for this Relationship Manager - Direct HNI Sales, Bangalore role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Relationship Manager - Direct HNI Sales, Bangalore position at Aditya Birla Group located?
This Relationship Manager - Direct HNI Sales, Bangalore role at Aditya Birla Group is based in Bangalore, Karnataka, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Relationship Manager - Direct HNI Sales, Bangalore position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Relationship Manager - Direct HNI Sales, Bangalore job at Aditya Birla Group posted?
This Relationship Manager - Direct HNI Sales, Bangalore position at Aditya Birla Group was posted on Aug 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Relationship Manager - Direct HNI Sales, Bangalore
Aditya Birla Group
You'll be redirected to Aditya Birla Group's official application page on peoplestrong.