Regional Brand Ambassador - Frankfurt

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose: The Regional Brand Ambassador is responsible for representing the Coach brand across key department store locations in Germany, with a primary base at Galeria Kaufhof Frankfurt. The role will spend an average of 3–4 days per week on the shop floor in Frankfurt and will provide support to additional locations in Düsseldorf and Stuttgart as required. 

Please note, this is a full-time (40 hours per week) 12-month contract.  

The successful individual will leverage their proficiency in Retail Customer Service to:  

• Deliver high service standards that meets or exceeds customers’ expectations by utilising Coach selling and service training tools and resources 

• Contribute ideas for clienteling and in‑store events, helping to plan and support activities that increase customer engagement and drive sales 

• Monitor and analyse store performance against targets and ensure KPIs are achieved 

• Create and present action plans to the Senior Regional Brand Ambassador to address performance gaps and opportunities  

• Drive brand education across all stores and share best practices to improve product knowledge and customer acquisition 

• Identify and recommend in‑store activations and local event opportunities that strengthen brand visibility 

• Build strong relationships with the Europe Wholesale Sales team to support overall brand growth 

• Execute visual merchandising guidelines and ensure new season products are well‑presented and set up on time with deliveries. Ensure visual standards are consistent during markdown periods and the concessions maintain a strong and cohesive branded look

• Partner with the Regional Visual Merchandising Manager and share regular visual updates to ensure the spaces align with floor plans  

• Manage product deliveries and stock replenishment, keeping back‑of‑house areas clean, organised, and well‑maintained. Report operational issues to the Senior Regional Brand Ambassador as needed 

• Complete trade reports on time and communicate key product insights and updates to the Senior Regional Brand Ambassador and Wholesale Sales team 

• Plan effective shopfloor coverage in partnership with the Senior Regional Brand Ambassador  

The accomplished individual will possess: 

• In-depth knowledge of the retail environment and a minimum of 2 years retail experience  

• German verbal communication skills required 

• Ability to travel within Germany to visit allocated stores  

• Flexible to work evenings, weekends & public holidays  

• Understanding of working within a department store  

• Excellent communication, leadership, organisational and analytical skills  

• Strong knowledge of industry trends 

• Self-motivated with the ability to strategize to help develop their business  

• A passionate team player with the ability to work well with others  

What Tapestry can offer you:  

• Multi-brand discount up to 50% off Coach & Kate Spade New York 

• Employee Assistance Program 

• Free 24/7 support for family building, fertility and menopause with Maven

• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects 

• Learning & Development opportunities 

• Internal mobility & career progression 

• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council 

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.  

Base Range: €31,200.00 - €35,000.00.

The salary range shown represents the full-time equivalent base pay for this position at the time of posting, in line with the EU Pay Transparency Directive. For part-time roles, the salary will be pro-rated based on contracted hours. Actual compensation will be determined using objective, job-related criteria.

Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.    

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

What Tapestry can offer you:

• Option to finish early on a Friday (Flex Fridays)

• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects

• Learning & Development opportunities

• Internal mobility & career progression

• Regular Social Events - Seasonal & Cultural

• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

• Multi brand discount up to 50% off – Coach and Kate Spade

• Free 24/7 support for family building, fertility and menopause with Maven

• Employee Assistance Program

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.  

Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.    

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Visit Tapestry, Inc.

The salary range shown represents the full-time equivalent base pay for this position at the time of posting, in line with the EU Pay Transparency Directive. For part-time roles, the salary will be pro-rated based on contracted hours. Actual compensation will be determined using objective, job-related criteria.