RB - RP&F - Fees:One Axis Cross Sell Team
About this role
Job Description – Assistant Vice President (AVP)
Role Purpose
Drive insurance cross-sell (Life & General) across subsidiaries through assisted and digital channels.
Key Responsibilities
Business Delivery
• Drive LI & GI fee targets across subsidiaries
• Build product-specific sales programs (Term, ULIP, Health, Credit Life, etc.)
Channel Enablement
• Enable subsidiary channels (e.g., Axis Finance, Axis Securities) to cross-sell:
• Insurance for loan customers, investors, salaried segments
• Design training modules and sales playbooks
Campaigns & Targeting
• Execute customer segmentation and targeted campaigns
• Drive insurance penetration in under-covered segments
Digital Integration
• Support embedding insurance journeys in digital platforms
• Drive micro-insurance / bite-sized offerings (e.g., via Freecharge)
Governance
• Track mis-sell, persistency, and FLC metrics
• Ensure compliance with regulatory and partner standards
Key requirements
• Strong execution focus with ownership mindset
• Ability to work across multiple stakeholders and platforms
• High orientation towards data, governance, and compliance
• Experience in TPP / insurance / forex / investments preferred
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You'll be redirected to Axis Bank's official application page on ripplehire.