Public Relations Manager

sclibrary· Administration
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📍 Benton, Arkansas, United StatesFull Time💰 USD 57K+

About this role

Summary


The Public Relations Manager oversees planning, implementation, and evaluation of all communications and marketing activities for the Saline County Library system.


Qualifications



Required:

  • 2 years of marketing or related experience in a public library, non-profit or community organization.
  • Bachelor’s Degree in Marketing or a related field.
  • Arkansas driver's license and a clean driving record.
  • Organization, innovation, self-motivation, and a commitment to developing a brand identity that supports the library’s mission, vision, values, and goals.



Preferred:

  • 3+ years of marketing or related experience in a public library, non-profit or community organization.
  • 2 years of supervisory experience.


Required Knowledge, Skills, and Abilities


  • Expertise in Adobe Creative Suite and Canva.  Computer literacy and willingness to learn new technologies. 
  • Knowledge of public library and nonprofit marketing trends.
  • Positive attitude and professional demeanor to represent the library at programs and community events.
  • Ability to speak in public to a wide variety of audiences and to network with other professionals in Saline County
  • Works well with people of all ages.
  • Utilizes excellent communication skills to maintain professional relationships with co-workers and supervisor.


Responsibilities 


  • Develops the library's marketing plan.
  • Manages brand identity; creates and approves the library's graphic art for ads, brochures, flyers, cards, etc.
  • Ensures completion and distribution of library communications, including calendars, e-newsletters, e-blasts, and press releases.
  • Manages all social media accounts, website, and calendars.
  • Prepares talking points and FAQs for staff as needed.
  • Conducts community marketing research and focus groups to assist in strategic planning.
  • Utilizes community marketing data to promote specific library services to select areas of the county and run successful library campaigns.
  • Builds partnerships with local businesses, community organizations, and community leaders to strengthen the library's relationship with the community.
  • Ensures the library's participation in community-wide events.  This includes setting up booths, attending meetings, and speaking.
  • Creates opportunities for off-site library-led events to promote the library.
  • Manages fundraising efforts and donations.
  • Other duties as assigned.


Frequently Asked Questions

What is the salary for the Public Relations Manager role at sclibrary?
The listed salary for this Public Relations Manager position at sclibrary is USD 57K+. This is an Full Time role.
Where is the Public Relations Manager position at sclibrary located?
This Public Relations Manager role at sclibrary is based in Benton, Arkansas, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Public Relations Manager role at sclibrary full-time or part-time?
This is listed as a Full Time position. It is posted as a Public Relations Manager role in the Administration department at sclibrary.
Which team or department does the Public Relations Manager at sclibrary belong to?
This Public Relations Manager position is part of the Administration department at sclibrary. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Public Relations Manager position at sclibrary?
Click the "Apply Now" button on this page. You will be redirected to sclibrary's official application portal hosted on bamboohr where you can submit your application directly.
When was the Public Relations Manager job at sclibrary posted?
This Public Relations Manager position at sclibrary was posted on Sep 16, 2026. Apply as soon as possible — early applications are often reviewed first.
Public Relations Manager
sclibrary · 💰 USD 57K+
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