PSR Sales Acceleration Lead

The PSR Omni Sales Acceleration lead in Royal Canin Korea plays a crucial role, overseeing a diverse portfolio that generates over 60% of total company sales. This role is highly complex, as it involves engaging with more than 3,000 offline customers across multiple segments, in addition to managing a variety of E-Commerce channels. Success in this position requires a strategic mindset and the ability to provide insights that shape future strategies in an ever-evolving retail landscape.

Key Responsibilities

Category, Portfolio & Growth Strategy

• Lead the development of integrated category, portfolio and channel growth strategies aligned with OGSM, Global PSR priorities and local growth opportunities.
• Own portfolio prioritization, assortment architecture and channel role definition to maximize penetration, recommendation and commercial performance.
• Translate pet owner, shopper, customer and market insights into actionable growth strategies across online and offline ecosystems.
• Identify future growth opportunities and lead strategic initiatives to strengthen Royal Canin's competitive position in the evolving pet care landscape.

Route-to-Market(RTM) & Customer Strategy

• Define and optimize Route-to-Market strategies, customer segmentation frameworks and coverage models across PSR channels.
• Develop differentiated customer value propositions and engagement strategies based on customer potential and channel dynamics.
• Partner with Sales and E-Commerce teams to accelerate channel development and unlock sustainable growth opportunities.

Strategic Revenue Management (SRM)

• Lead Strategic Revenue Management initiatives including pricing architecture, promotion effectiveness, assortment optimization and profit pool management.
• Partner with Sales, Finance and E-Commerce teams to balance growth, profitability and channel competitiveness.
• Establish governance and performance monitoring mechanisms to ensure commercial investment effectiveness and ROI optimization.

Trade Marketing Excellence & Governance

• Define and govern trade marketing frameworks, standards and investment priorities across channels.
• Develop scalable activation models and commercial playbooks while ensuring execution consistency and compliance.
• Evaluate trade marketing effectiveness and continuously optimize investment allocation based on business impact.

Perfect Store, Recommendation & POSM Strategy

• Own the design, governance and continuous improvement of Perfect Store, P4H (Perfect Partnership for Health), Recommendation Excellence and POSM frameworks.
• Define customer experience standards and store success criteria that enhance recommendation quality, visibility and brand equity.
• Monitor framework effectiveness and drive continuous improvement through market insights and field feedback.

Sales Force Effectiveness

• Lead the design and governance of Sales Force Effectiveness programs including coverage models, call productivity, performance management, capability development and digital enablement.
• Develop tools, KPIs, analytics and execution frameworks to improve sales productivity and commercial effectiveness.
• Partner with sales leaders to identify performance opportunities and drive continuous improvement across field and digital sales teams.

Commercial Capability & Business Performance Steering

• Establish commercial excellence standards, governance processes and performance review mechanisms across PSR.
• Drive business performance through data-driven decision making, operational discipline and cross-functional collaboration.
• Lead strategic projects and transformation initiatives to future-proof commercial capabilities and accelerate omnichannel growth.

Leadership & Organization Development

• Build, develop and coach a high-performing Omni Sales Acceleration team.
• Foster collaboration across Sales, E-Commerce, Supply Chain, Finance, Marketing and Global/Regional stakeholders.
• Create a culture of innovation, accountability and continuous improvement while enabling organizational capability growth.

Job Specifications/Qualifications

Education & Professional Qualification

• A university degree or higher-level education
• Strong interpersonal and communication skills, both locally and internationally
• Proficiency in MS Excel and PowerPoint skills

Knowledge/Experience

• 10+ years of sales & marketing experience, preferably in FMCG market
• At least 3 years of experience in people management
• Experience in developing and executing omni-channel sales strategies