Project Specialist (Social)

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Project Specialist for a tech client's social team in APAC. You'll manage campaign execution, linking senior stakeholders with the social team. This role requires a proactive self-starter who excels in project delivery, stakeholder management, and driving innovation across owned, paid, influencer, and employee advocacy efforts.

Role: 

• Manage the end-to-end project delivery of social media campaigns across APAC, including timelines, budgets, and stakeholder expectations.
• Act as the primary liaison between senior stakeholders and the social team, ensuring clear communication and seamless project flow from brief to delivery.
• Own the creative briefing process for social content, internalise stakeholder needs, and work with the social team/external agencies to develop fit-for-social and on-brand assets.
• Manage the social content editorial calendar, ensuring all activities are fit-for-market, meet local needs, and capture local nuances.
• Exercise due diligence and preserve the sanctity of the client’s brand for all forms of social media delivery, be it copy, creatives, or other forms of engagement.
• Maintain a proactive and strategic approach to project management, identifying areas where processes can be optimised to achieve better business outcomes.
• Review and report on content performance and project learnings, proactively sharing best-in-class practices and competitive intelligence with stakeholders.
• Pitch fresh, innovative ideas to drive engagement and business outcomes for the region.
• Stay abreast of social media trends and platform updates to inform strategy and identify new opportunities.

You:

• A degree in business, communications, or marketing and equivalent industry experience are preferred.
• 5+ years of experience in account/project management or related roles within a social media, tech, or marketing environment.
• Solid experience in budget, timeline, and expectation management for complex projects with multiple stakeholders.
• Proven ability to positively influence diverse stakeholders and build trust and rapport across teams.
• Strong understanding of the social media landscape, with a keen eye for what makes great work social by design.
• Exceptional verbal and written English communication and presentation skills, with the ability to confidently lead projects from planning to delivery with minimal supervision.
• A strategic and creative thinker who can navigate an ever-evolving digital landscape and bring both order and attention to detail.
• Experience with social media publishing and project management tools like Sprinklr.
• Passionate about working as part of a larger team to deliver on a common goal, with a hunger for driving innovative work.
• Experience in the B2B technology space or with demand generation activities is preferred.
• Exceptional verbal and written English communication and presentation skills, and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.