Product Marketing Specialist

Product Positioning & Messaging · Develop and maintain clear product positioning, value propositions, and messaging frameworks for software products and services. · Create compelling product narratives tailored to target customer segments and buyer personas. · Collaborate with Product Management and Sales teams to ensure consistent product communication across all customer touchpoints. · Conduct market research to identify customer needs, market trends, and competitive opportunities. Go-To-Market (GTM) Strategy · Develop and execute Go-To-Market plans for new product launches, feature releases, and product updates. · Coordinate cross-functional activities between Product, Sales, Customer Success, and Marketing teams to ensure successful launches. · Define target audiences, customer journeys, launch objectives, and success metrics. · Monitor product adoption and market response following launches and recommend optimization actions. Growth Marketing & Funnel Optimization · Design and execute experiments across the marketing funnel to improve customer acquisition, engagement, conversion, and retention. · Analyze campaign performance and customer behavior data to identify growth opportunities. · Implement A/B testing initiatives and optimize marketing channels based on performance insights. · Develop strategies to increase product usage, customer activation, and long-term retention. Content & Sales Enablement · Create product-focused marketing materials including presentations, case studies, datasheets, website content, and product collateral. · Support the Sales team with competitive intelligence, battle cards, product demos, and objection-handling materials. · Develop customer success stories and use cases that demonstrate product value and business impact. Performance Analysis & Reporting · Track and report on key product marketing and growth metrics. · Measure the effectiveness of GTM initiatives and marketing campaigns. · Provide actionable recommendations based on data analysis and customer feedback. · Continuously monitor competitor activities, industry trends, and emerging technologies. Requirements · Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field. · 3–5 years of experience in Product Marketing, Growth Marketing, Digital Marketing, or a similar role within a software or technology company. · Experience marketing SaaS products, software solutions, or technology services. · Proven experience developing and executing Go-To-Market strategies. · Strong understanding of product positioning, messaging, and market segmentation. · Experience with customer journey mapping and funnel optimization. · Knowledge of growth marketing principles and experimentation methodologies. · Proficiency in marketing analytics and reporting tools. · Experience with CRM and marketing automation platforms. · Ability to analyze data and translate insights into actionable marketing strategies. · Understanding of software development and SaaS business models. · Excellent written and verbal communication skills. · Strong presentation and storytelling abilities. · Analytical mindset with strong problem-solving capabilities. · Ability to manage multiple projects and priorities simultaneously. · Strong collaboration and stakeholder management skills. · Results-oriented with a focus on continuous improvement and measurable outcomes. · Experience in B2B software marketing. · Familiarity with tools such as HubSpot, Zoho CRM, Google Analytics, Mixpanel, Hotjar, or similar platforms. · Experience conducting A/B testing and conversion rate optimization initiatives. · Knowledge of customer lifecycle marketing and retention strategies. · Experience working in agile software development environments.