Product Marketing Specialist

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's School of Architecture and Design is looking for an Product Marketing Specialist to join its team!  

Why IE University?

Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. 

 

At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. 

 

Our mission 

We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.  

 

Our Purpose

To foster positive change.  

 

Values  

Cultivate the humanistic approach.  

Empower your entrepreneurial spirit 

Cherish the diversity of people, mind, and experience 

Drive innovation with a proactive mindset

We are looking for a person to join a full-time position in Madrid - IE Tower.

Responsibilities

Your role as a Product Marketing Specialist will involve:

 

Product Marketing & Content

• Develop and execute marketing strategies for the School's portfolio of architecture and design programs.
• Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.
• Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
• Coordinate the development of commercial materials to support global recruitment efforts.

Performance Analytics & Strategic Planning

• In collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel (Lead Generation, Applications, Admissions, and Enrollments), reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.
• Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams.
• Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.
• Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.

Collaboration & Project Management

• Manage multiple marketing projects, ensuring timely delivery and high-quality execution.
• Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives.
• Support the planning and execution of recruitment campaigns, events, webinars, and product launches.

Qualifications

To thrive in this role, you should possess the following qualifications:

• Master's degree in Marketing, Communications, Business, Design, Architecture, or a related field.
• 2-4 years of experience in product marketing, brand marketing, or a similar role.
• Excellent communication, writing, and storytelling skills.
• Strong project management, organizational, and analytical skills.
• Proactive and solution-oriented mindset, with the ability to anticipate challenges, identify opportunities, and drive continuous improvement.
• Strong sense of ownership and accountability, with the ability to independently move projects forward while collaborating effectively with cross-functional teams.
• Genuine interest in architecture, design, creativity, and higher education.
• Fluent in English and Spanish.

Preferred Skills

• A keen eye for design, visual communication, and brand consistency, with an understanding of design systems.
• Curious, commercially minded, and proactive, always looking for opportunities to improve marketing performance.
• Ability to challenge the status quo, think strategically, and confidently present recommendations supported by data and market insights.
• Familiarity with digital marketing, CRM platforms, marketing analytics, and social media best practices.
• Comfortable working in a fast-paced, international environment and adapting to changing priorities.

 

Unleash your full potential and make an impact. The next move is yours! 

 

If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University.   At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.