Product Marketing Manager

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Product Marketing Manager will own the end-to-end go-to-market strategy for GoTyme Bank’s lending products including MoreTyme and other credit products. This is a critical role that sits at the intersection of product, data, and commercial – requiring someone who is as comfortable dissecting repayment behavior and credit funnel metrics as they are crafting sharp, segment-specific value propositions. The ideal candidate is deeply curious about borrower behavior, knows how to translate lending mechanics into compelling customer narratives, and can drive measurable business outcomes with a bias for action.

He/she will serve as the go-to authority on GoTyme’s lending customers – owning market intelligence, competitive positioning, and the full GTM execution playbook. They will work closely with the Lending Proposition, Product, Risk, and Growth teams to ensure every campaign, launch, and initiative is rooted in data, customer insight, and a clear commercial rationale.

• Serves as the internal authority on GoTyme’s lending customers — owning deep knowledge of borrower segments, credit behavior patterns, lifecycle stages, and the competitive lending landscape across banks, fintech lenders, and BNPL players.
• Leads go-to-market planning and execution for lending products — developing segment strategies, messaging frameworks, and channel plans that drive qualified applications and disbursements. Collaborates closely with Propositions, Risk, Product, Data and Analytics, Performance Marketing, and Brand to ensure GTM programs are commercially sound, brand-aligned, and operationally feasible.
• Owns end-to-end program management for lending campaigns — from brief through to post-mortem. Develops workplans, defines success metrics, manages budgets, and ensures timely execution with full accountability for outcomes.
• Drives internal enablement and alignment — ensures Sales, Customer Service, operations teams, and digital channels are equipped with the right messaging, materials, and mechanics to execute lending programs seamlessly and consistently.
• Conducts continuous market and competitive monitoring specific to the lending space — tracking interest rate trends, regulatory shifts, competitor product changes, and customer sentiment. Translates these into actionable insights that sharpen GoTyme’s positioning and product roadmap.
• Leverages data and customer research to deeply understand the needs, pain points, and financial behaviors of borrower segments — turning these insights into differentiated product positioning, targeted messaging, and GTM strategies that generate real commercial lift.
• Builds and maintains a sharp view of the competitive lending landscape — identifying whitespace, pressure points, and emerging market dynamics that can be converted into strategic advantages for GoTyme’s lending portfolio.
• Monitors key lending performance metrics — including application volume, approval rates, disbursement trends, and repayment behavior — using these to inform campaign optimization and future GTM planning.
• Synthesizes internal data (credit performance, customer behavior, funnel analytics) with external signals (macro-economic conditions, regulatory changes, research) to develop customer value propositions that are compelling, credible, and commercially viable.
• Identifies and develops use cases and segment-specific marketing plans for lending products — continuously refining value propositions for target borrower profiles (e.g., first-time borrowers, salaried employees, MSMEs, BNPL users) to maximize relevance and conversion.

• Bachelor’s degree in Marketing, Business Administration/ Management, or a related field is required
• At least 5 years of experience in product marketing, brand management, or growth marketing
• Proven experience in lending or consumer credit marketing is required — personal loans, BNPL, credit cards, or similar products in a bank, fintech, or digital lending platform; candidates from fast-moving industries such as e-commerce or FMCG with adjacent financial services experience will also be considered
• Deep understanding of lending products, credit customer behavior, and the regulatory environment governing consumer credit in the Philippines
• Strong GTM strategy and execution skills — able to develop and run end-to-end marketing programs with clear commercial objectives and measurable outcomes
• Data-driven and analytically sharp — comfortable working with lending funnel data, credit metrics, and campaign performance analytics to inform decisions and optimize programs
• Exceptional stakeholder management and cross-functional leadership — able to align Propositions, Risk, Product, and Growth teams around a common commercial agenda