Product Marketing Manager

bolna· Marketing
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📍 BengaluruFullTime

About this role

About Bolna

Bolna is a Voice AI orchestration platform powering 33M+ calls every month for enterprises across BFSI, e-commerce, logistics, and more.

We build intelligent voice agents that businesses can deploy at scale. The challenge? We build great products, but too few people outside our existing customers know about them. We’re hiring a Product Marketing Manager to change that.


This Role

You’ll own Product GTM end-to-end - from positioning and messaging to launches, product education, and adoption.

You’ll work closely with founders, Product, Engineering, and Sales to turn complex technical capabilities into stories, demos, and content that customers understand and care about.

You’ll also own the journey from first touch to product activation, identifying drop-offs and driving initiatives to improve adoption.

This is a hands-on role for someone who enjoys going deep into a technical product and can use and demo the product themselves.


What You’ll Do

  • Own GTM for product launches and major feature releases.

  • Develop positioning, messaging, launch narratives, and product stories.

  • Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content.

  • Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them.

  • Run webinars, demos, and product education initiatives.

  • Build competitive intelligence, sales enablement, and battlecards.

  • Partner with Sales to understand customer objections and translate them into better GTM.

  • Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market.


What We’re Looking For

  • 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products.

  • Strong experience in product launches, positioning, messaging, and GTM.

  • Excellent written, verbal, and presentation skills.

  • Strong analytical and problem-solving skills.

  • Comfortable working in a 0→1, fast-moving startup environment.

  • Technical curiosity and ability to understand and demo complex products.

  • Strong ownership and attention to detail.

Good to have: Experience with AI/Voice AI, developer-facing products, APIs, product-led growth, or enterprise SaaS.



Why Bolna

  • Work directly with founders and senior leadership.

  • Build the Product Marketing function from the ground up.

  • Work on a technical product with real enterprise scale.

  • High ownership across Product, Sales, Growth, and Engineering.

  • Competitive compensation + meaningful ESOPs.

Frequently Asked Questions

Is the salary disclosed for the Product Marketing Manager position at bolna?
The salary for this Product Marketing Manager role at bolna is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Product Marketing Manager position at bolna located?
This Product Marketing Manager role at bolna is based in Bengaluru. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Product Marketing Manager role at bolna full-time or part-time?
This is listed as a FullTime position. It is posted as a Product Marketing Manager role in the Marketing department at bolna.
Which team or department does the Product Marketing Manager at bolna belong to?
This Product Marketing Manager position is part of the Marketing department at bolna. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Manager position at bolna?
Click the "Apply Now" button on this page. You will be redirected to bolna's official application portal hosted on ashby where you can submit your application directly.
When was the Product Marketing Manager job at bolna posted?
This Product Marketing Manager position at bolna was posted on Sep 8, 2026. Apply as soon as possible — early applications are often reviewed first.
Product Marketing Manager
bolna
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