Product Marketing Manager
About this role
ABOUT US
We’re the world’s leading provider of secure financial messaging services, headquartered in Belgium. We are the way the world moves value – across borders, through cities and overseas. No other organisation can address the scale, precision, pace and trust that this demands, and we’re proud to support the global economy.
We’re unique too. We were established to find a better way for the global financial community to move value – a reliable, safe and secure approach that the community can trust, completely. We’re always striving to be better and are constantly evolving in an ever-changing landscape, without undermining that trust. Five decades on, our vibrant community reflects the complexity and diversity of the financial ecosystem. We innovate diligently, test exhaustively, then implement fast. In a connected and exciting era, our mission has never been more relevant. Swift now has a presence in 200+ countries and legal territories to serve a community of more than 12,000 banks and financial institutions.
Overview
As individuals, banks and corporates’ demand for frictionless, instant and innovative payment solutions grows, we are looking for talented individuals to help us drive adoption of next generation payments solutions. If you are looking to have direct impact on how the banking industry adapts to the changes in technology and customer expectations and have an affinity with financial services, then the Swift Payments Scheme Tribe is a place for you.
We are looking for an ambitious, talented, dynamic, and self-driven Product Marketing Manager to work within the Product function.
Education
University degree
Experience
At least 5 years’ experience, including 3 in a product/go to market/sales enablement role
Key Responsibilities
The Payments Lifecycle squad within Swift Payments Scheme Tribe is looking for a talented and dynamic Product Marketing Manager.
Working collaboratively with colleagues from product, CX, marketing communications and business development disciplines you will be accountable for:
Strategy: Definition of go-to-market strategy to drive awareness, engagement, acquisition, and usage (B2B2C/B2B2B) across product/initiative set.
Sales enablement: Create and continuously enhance market collateral and tools for the BD teams to educate clients and prospective clients on our products and capabilities.
Communications: Working with Marketing and Communication teams to define business objectives, targeted audiences, key messages and supporting material and collateral to drive communication campaigns.
New product/initiative launch: Shaping effective global launch strategies for products/initiatives – own market segmentation, value proposition, messaging, positioning and communications.
Data analysis: Work with key stakeholders to track and monitor adoption and usage; leading initiatives to contribute to company priorities for set projects.
Customer and industry engagement: Support customer meetings/working groups and industry events with relevant content.
What will make you successful?
Proactive, self-starter: willing to make things happen. Enthusiastic and dynamic individual willing to contribute to the overall objectives and deliverables of the team.
Excellent stakeholder management skills: ability to quickly build relationships and collaborate cross-functionally.
Customer-focus, striving to continuously maximize the value delivered to our customers, thinking outside-in.
Willingness to tackle complex subjects and develop deep understanding of our products/services.
Excellent communication and presentation skills: modifies communication style to others, acknowledges and respects other views, comfortable to speak in public forums.
Analytical skills: ability to understand and interpret data and provide recommendations for driving adoption and usage.
Team player, collaborative and able to build bridges with others. Ability to cross-skill and develop a “T-shape” profile to help the team to deliver on its objectives.
Fluent in English (spoken and written).
What we offer
We give you the freedom to be yourself. We are creating an environment of unique individuals – like you – with different perspectives on the financial industry and the world. A diverse and inclusive environment in which everyone’s voice counts and where you can reach your full potential.
We are committed to an inclusive and accessible recruitment process. If you require a reasonable accommodation related to accessibility during your application or interview, please contact accessibility-Sysgroup@swift.com or indicate this in your application.
Please note that this mailbox is not monitored for general recruitment enquiries and should only be used for accessibility or accommodation-related requests (for example related to vision, hearing or neurodiversity).
All requests are confidential and will not affect your candidacy.
Don’t meet every single requirement? At Swift, we are dedicated to building a workplace where people can bring their full selves and ideas to the team, so if you are excited about this role, we encourage you to apply even if you do not meet every single qualification.
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