Product Marketing Manager

campfireΒ· Marketing
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πŸ“ San FranciscoFullTime

About this role

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

You'll join Campfire's product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you'll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.

What you'll do

  • Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.

  • Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.

  • Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.

  • Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.

  • Partner with Product on roadmap input, naming, and pricing and packaging.

  • Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.

  • Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.

What you'll bring

  • 4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.

  • Sharp writing and storytelling; you make complex products simple without dumbing them down.

  • Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.

  • Experience enabling a sales team, with a record of content they use.

  • A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.

  • Analytical enough to size segments, read pipeline data and prioritize.

Nice to have

  • Domain experience in ERP.

  • Experience running pricing and packaging changes.

  • Familiarity with sales methodologies such as Command of the Message or MEDDPICC.

Frequently Asked Questions

Is the salary disclosed for the Product Marketing Manager position at campfire?
The salary for this Product Marketing Manager role at campfire is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Product Marketing Manager position at campfire located?
This Product Marketing Manager role at campfire is based in San Francisco. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Product Marketing Manager role at campfire full-time or part-time?
This is listed as a FullTime position. It is posted as a Product Marketing Manager role in the Marketing department at campfire.
Which team or department does the Product Marketing Manager at campfire belong to?
This Product Marketing Manager position is part of the Marketing department at campfire. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Manager position at campfire?
Click the "Apply Now" button on this page. You will be redirected to campfire's official application portal hosted on ashby where you can submit your application directly.
When was the Product Marketing Manager job at campfire posted?
This Product Marketing Manager position at campfire was posted on Sep 21, 2026. Apply as soon as possible β€” early applications are often reviewed first.
Product Marketing Manager
campfire
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You'll be redirected to campfire's official application page on Ashby ATS.