Product Marketing Manager
About this role
About Us
Think about your last hotel stay. Did you skip the front desk line with mobile check-in? Message the staff for extra pillows? Order a late-night snack with a tap on your phone? Then you’ve likely run into Canary in the wild.
Canary Technologies is the leading agentic AI platform for hotel and guest management, powering the digital infrastructure for more than 20,000 hotels in 125+ countries. The world's most renowned hospitality brands, including Marriott International, Four Seasons and Wyndham Hotels & Resorts, partner with us to increase revenue, improve operations and elevate the guest experience.
We’ve executed the largest deployment of autonomous AI systems in hospitality, building technology that fundamentally redefines how guests and hotels interact. It’s made us one of the top-funded hotel technology companies in the world, with nearly $200M raised to date.
Canary has been recognized as a 2024 and 2025 Deloitte Technology Fast 500™ company, Inc. 5000 fastest-growing company, and swept the 2026 HotelTechAwards, including Best Place to Work, #1 Guest Experience Platform, and the Hotelier’s Choice Award. We’re scaling our team to bring innovation to life faster than ever.
We're growing quickly, and we're looking for people who are passionate about their work, want to grow with us and are ready to take on more responsibility along the way. We value rigor and velocity in equal measure: high standards, fast pace, real ownership. If that's the environment you're looking for, this is the place for you.
Come join us! Let’s shape the future of hospitality together.
About the Role
We're looking for a Product Marketing Manager who can translate complex product capabilities into clear, compelling narratives that compel buyers and enable sales teams. You'll own product areas and strategic go-to-market initiatives end to end, working in close collaboration with Sales, Product, Marketing, and Customer Support teams.
This is a highly cross-functional and strategic role that blends storytelling, market insight, go-to-market strategy and execution to fuel growth and improve conversions.
What You’ll Do
- Messaging and Positioning: Develop and maintain product-level messaging and positioning. Translate what Canary builds into language that resonates with specific personas, tailoring it to SMB, mid-market, and enterprise audiences.
- Sales Assets: Build the sales and marketing assets that clearly communicates Canary’s value and differentiation that resonates for each stage of the marketing funnel. Understand from the Sales and Customer Support teams what’s working and what improvements are needed to improve how we communicate with customers and prospects.
- Storytelling and Content: Craft engaging and persuasive presentations including sales decks, webinars, and presentations in collaboration with growth, partner, and content marketers.
- Market & Competitive Intelligence: Maintain a working understanding of the competitive landscape in your product areas. Know how competitors position, what claims they make, and where Canary wins and loses.
- Data and Analysis: Utilize data to measure the success of go-to-market initiatives, marketing campaigns, and product adoption, reporting on key metrics and providing actionable insights for optimization.
What We’re Looking For
- +5 years of product marketing experience in a B2B SaaS environment
- Strong communicator, both internally as well as to the market. You are a strong writer and visual storyteller able to communicate complex topics in a simple, digestible way.
- Comfort working with data and deriving actionable insights — you measure the impact of your work and use that to make better decisions
- Experience bringing new products to market
- A high quality bar for external assets — you know what "ship-ready" looks like and won't submit something half-finished
- Strong cross-functional instincts — you work well with product, sales, and design without needing heavy coordination overhead; you’re able to effectively influence without direct authority
- Preferred: Management consulting experience, hospitality and/or travel tech experience, and multi-product, platform, and AI products experience.
Perks & Benefits
We work hard to make Canary a fun, rewarding, and high-energy place to work. Here’s how we take care of our flock:
Time Off
- Unlimited PTO: Take the time you need to truly rest and recharge.
- Holidays + Canary Days: Standard holidays plus monthly company-wide days off for a guaranteed long weekend.
- Birthday Holiday: A dedicated day off to celebrate you!
Travel & Office Flexibility
- Office Exchange: A travel stipend to visit the team in person at our SF, NY, or Dallas hubs.
- Canary Hotel Experience: Staying at a Canary hotel? We’ve got you covered with a credit toward your stay.
- Preferred Hotels Discount: Enjoy a minimum 30% off the best available rate at select partner hotels globally.
Growth & Community
- Self Improvement Club: A monthly budget to help you smash your personal goals.
- Professional Development: Level up your career with a dedicated learning stipend to fuel your skills and cross-functional connection.
- Referral Program: Help us grow the flock and score a cash bonus for successful hires.
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