Product Business Analyst

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols. 

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).

*A select number of positions require full-time in office attendance*

As a Product Business Analyst, you will join the Retention department reporting directly to the Product Manager. Responsible for the daily monitoring and reporting of your KPIs, creation of new A/B test cases, as well as proposing new product optimizations that will improve end-user conversions, reduce churn rate and overall performance of the platform's KPIs. 

What you'll be doing:

• Monitor, control, and improve key performance metrics related to User Acquisition as well as User Retention on the German webcams amateur platform MyDirtyHobby.com. 
• Craft detailed requirements for new optimization tickets focused on improving conversion related KPIs.
• Collaborate with cross-functional teams to generate UI/UX ideas for new product features.
• Identify product improvement opportunities through brainstorming sessions and data analysis.
• Verify the correct implementation of new features after they have been developed on production.
• Monitor the performance of related KPIs after launching new product features.
• Increase business profitability – owning not just your dedicated KPIs, but also understanding the overall revenue sources of the platform.
• Design, conduct, and analyze A/B tests to assess and implement optimizations aimed at conversion related KPI.

What you'll need to be successful:

Must haves:

• 2+ years of experience in a related industry and/or similar end user-facing digital platforms.
• Bachelor’s degree in Business Administration or similar field of studies.
• Proven ability to define and document functional and non-functional requirements in a clear and structured manner.
• Strong analytical skills with experience in conversion optimization strategies.
• Familiarity with Agile methodologies and Jira or similar tools.
• Knowledge of UX/UI principles to collaborate effectively with design teams.
• Fluent English communication skills.
• Problem-solving mindset with the ability to break down complex processes into clear steps.
• Advanced communication and interpersonal skills. 

Nice to haves:

• Background or experience in adult entertainment or content-driven platforms.
• Knowledge of user segmentation and personalization strategies to improve conversion metrics.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees 

In this role you may be exposed to adult content