Principal Product Marketing Manager, AI
About this role
MKTQ327R34
While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.
Agentic AI has taken the world by storm and Databricks is proud to be a leader in this space. With a data-centric approach to AI, Databricks enables customers to build and use high-quality AI agents and applications that drive real business outcomes.
In this role, you will own product marketing for Genie, the data-smart AI coworker for business teams. Reporting directly to the Senior Director of Product Marketing, you will lead messaging and content development for cross-channel marketing strategies targeting business and technical buyers as well as business users, with a strong focus on business value, usability, and adoption. You will partner closely with product, sales, partner, and marketing teams to increase awareness, support new launches, and drive adoption of Genie.
Ideal candidates will have a proven record in product marketing and experience working on technical products. You have a strong understanding of Data & AI platform offerings, have worked on creating messaging and positioning of technical products targeted at enterprise business users and decision makers (e.g., operations, finance, marketing), and can build strong working relationships with stakeholders to deliver joint messaging and GTM plans.
The impact you will have:
- Establish Genie as the leading AI coworker for business teams by driving awareness, adoption, and daily usage across priority business user segments.
- Launch and iterate messaging and campaigns that increase engagement, activation, and conversion among business users and decision makers, while aligning with IT stakeholders.
- Elevate Databricks’ AI narrative with a strong emphasis on business value and productivity gains at flagship events and in always-on campaigns, resulting in increased share of voice and Genie pipeline.
- Improve sales readiness and productivity by delivering enablement programs and content that help teams clearly articulate Genie’s business value to non-technical buyers and end users.
- Build a strong portfolio of customer stories and proof points that demonstrate measurable Genie impact on business outcomes and are actively leveraged across sales, marketing, and partner motions.
What we look for:
- 8+ years of product marketing experience at an enterprise software company.
- Experience marketing Data & AI, AI assistants, or AI-powered products, particularly those used directly by business teams or end users.
- Proven track record creating messaging and content that resonates with business users and decision makers while bridging to technical audiences.
- Experience partnering closely with sales teams and partner teams to build and execute GTM and enablement programs.
- Sufficient technical fluency to translate complex AI capabilities into clear, outcome-focused narratives for enterprise customers.
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
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