PR Manager, Pakistan

Responsibilities:

• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities.

• Identify proactive storytelling opportunities that strengthen Binance’s  reputation, visibility and positioning within the Pakistan market.

• Develop communications plans for product launches, campaigns, partnerships, corporate announcements and other key business initiatives.

• Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting.

• Build, maintain and strengthen relationships with key journalists, editors, broadcasters and media stakeholders across Pakistan.

• Maintain a strong network across business, finance, technology, fintech, crypto, mainstream and relevant industry media.

• Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces and other communications materials.

• Work closely with Pakistan leadership, Marketing, Business and other functions to ensure communications priorities are aligned.

• Manage communications agencies and external partners where applicable, including briefing, deliverables, performance and reporting.

• Support selected regional PR and communications initiatives - including but not limited to drafting press materials / regional event support / exec profiling / media outreach / stakeholder management (agency/media partnerships). 

• Collaborate with Communications colleagues across MENA and other regions  on campaigns, announcements and media opportunities.

• Build relationships with relevant regional media alongside the wider Communications team.

Requirements:

• 5+ years of experience in public relations, corporate communications, media relations or a related communications role.

• Strong professional network and established relationships with journalists and media organisations in Pakistan.

• Demonstrated experience developing and executing PR strategies and communications campaigns independently.

• Strong understanding of Pakistan’s media landscape, including business, financial, technology and mainstream media.

• Excellent written and verbal communication skills in English and Urdu. Arabic language capabilities are highly advantageous.

• Strong writing and editing capabilities, with experience developing press releases, statements, talking points, executive briefs and other communications materials.

• Experience managing senior executive media engagements and preparing executives for interviews.

• Experience handling crisis situations.

• Ability to manage multiple projects simultaneously in a fast-paced environment and work effectively under tight deadlines.

• Strong stakeholder management skills and the ability to work across multiple functions, cultures and seniority levels.

• Highly proactive, organised and comfortable taking ownership of projects with limited supervision.

• Strong judgement and the ability to navigate complex or sensitive communications situations.

• Previous communications experience within technology, fintech, financial services, digital assets, payments or another fast-moving regulated industry.

• Experience working within a multinational or international organisation.

• Previous communications responsibility across markets outside Pakistan, particularly within MENA or the wider Middle East.

• Experience contributing to multi-market communications programmes.

• Established relationships with regional or pan-MENA business, technology, financial or mainstream media.

• Bilingual English/Arabic is required to be able to coordinate with overseas partners and stakeholders.