PR EXECUTIVE

To work in close collaboration with the Assistant Manager so that all the tasks are well coordinated and completed in time.  Networking; Establish and maintain effective relationships with journalists, and maintain a media database.  Maintaining the organization’s media list and updating it regularly.  Phone or email journalists to try to interest them in the organisation’s press releases and feature ideas.  Pitching stories to English and Vernacular media.  Attending press meets, conferences as per the need.  Maintain records of media coverage and collate analytics and metrics.  Media Research and finding new experts / Guest and Influencer management.  Attend and cover events as applicable.  Support in drafting, and editing written materials, media and communication plans, and content as needed for partner, program, and communications teams as and when required.  Write press releases and article as and when required.  Other projects and duties as assigned.