PPC Specialist

Pavago· Candidate Sourcing
Apply Now ↗
🌍 Remote📍 Panama📍 Remote

About this role

PPC Specialist (Google Ads & Paid Media) – Remote

Remote | Full-Time | U.S. Hours

Hiring for Our Client

Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.

This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.

Key Responsibilities

Google Ads & Local Services Ads (LSA)

  • Manage Google Ads MCC accounts across multiple locations
  • Optimize Search campaigns, bidding strategies, keywords, and ad copy
  • Manage and monitor Local Services Ads (LSA) performance
  • Conduct search term analysis and negative keyword management
  • Improve lead volume while reducing cost per lead
  • Manage campaign budgets and performance pacing

Landing Page Optimization

  • Manage and optimize Unbounce landing pages
  • Conduct A/B testing on headlines, forms, CTAs, and layouts
  • Improve conversion rates across service areas and markets
  • Build new location-specific and service-specific landing pages

Performance Reporting

  • Create weekly and monthly paid media reports
  • Track:
    • Cost Per Lead (CPL)
    • Cost Per Booked Job
    • Conversion Rate
    • ROAS
  • Identify performance trends and optimization opportunities
  • Provide actionable recommendations to leadership

Meta Ads (Preferred)

  • Manage Facebook and Instagram advertising campaigns
  • Build and maintain audience targeting strategies
  • Support lead generation, engagement, and awareness campaigns
  • Collaborate on creative development and testing

Required Qualifications

  • 3+ years of hands-on PPC management experience
  • Strong Google Ads experience including Search and Local Services Ads (LSA)
  • Experience managing multi-location or franchise-style accounts
  • Experience with Google Ads MCC structures
  • Experience using landing page platforms such as Unbounce or Instapage
  • Comfortable managing large monthly advertising budgets
  • Strong analytical and reporting skills
  • Ability to identify issues, develop solutions, and execute improvements independently

Preferred Qualifications

  • Home services, plumbing, HVAC, roofing, restoration, or similar industry experience
  • Experience with Google Business Profile (GBP)
  • Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics
  • Experience with pay-per-lead platforms
  • Basic HTML/CSS knowledge
  • Experience leveraging AI tools and marketing automation platforms

What Success Looks Like

  • Increased lead volume across multiple markets
  • Reduced cost per lead and cost per booked job
  • Strong budget management and allocation decisions
  • Continuous testing and optimization of campaigns and landing pages
  • Data-driven recommendations that improve overall marketing performance

Ideal Candidate

  • Proactive and highly accountable
  • Comfortable managing multiple campaigns and markets simultaneously
  • Strong problem-solving mindset
  • Results-oriented and data-driven
  • Continuously learning and adapting to platform updates
  • Thrives in a fast-growing environment

Frequently Asked Questions

Is the salary disclosed for the PPC Specialist position at Pavago?
The salary for this PPC Specialist role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the PPC Specialist job at Pavago remote?
Yes, this PPC Specialist position at Pavago is remote, with team members based in Panama, Remote. You can work from home or anywhere in the supported regions.
Which team or department does the PPC Specialist at Pavago belong to?
This PPC Specialist position is part of the Candidate Sourcing department at Pavago. See the full job description for more information about the team structure and responsibilities.
How do I apply for the PPC Specialist position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the PPC Specialist job at Pavago posted?
This PPC Specialist position at Pavago was posted on Jun 23, 2026. Apply as soon as possible — early applications are often reviewed first.
PPC Specialist
Pavago
Apply for this role ↗

You'll be redirected to Pavago's official application page on workable.