PPC & Data Analyst

About the Role

We are looking for an analytically minded candidate with hands-on Google Ads experience. You should have a background in computer science, data analytics, mathematics, statistics, econometrics, or a related quantitative field.

This hybrid role combines paid media optimization, revenue analysis, reporting, and process improvement. You will take ownership of recurring monitoring and reporting processes, investigate performance changes, and turn business questions into practical, data-driven recommendations.

You should be ready to work independently, make informed optimization decisions, and build analytical solutions that improve how marketing and revenue performance is tracked. The scope is flexible, but reliable availability throughout the working week is required.

About Us

Newsmatics is a privately held global news technology company headquartered in Washington, D.C. We build platforms for media monitoring, analytics, news distribution, and news transparency. Our brands include EIN Presswire, Affinity Group Publishing, Newsmatics News Index, and Perspectify.

Our remote-first team values autonomy, curiosity, accountability, and measurable impact.

What You Will Do

• Monitor company revenue performance, identify discrepancies, and investigate unexpected changes or trends.
• Monitor and optimize Google Ads campaign performance by adjusting bidding targets and budgets based on real business results.
• Analyze, evaluate, and report on Google Ads experiments and testing initiatives, providing actionable recommendations.
• Monitor Google Ads account health, proactively identifying issues such as disapproved ads, tracking problems, or delivery anomalies.
• Manage and optimize campaigns in Microsoft Ads.
  
• Design, build, and maintain analytical dashboards and performance reports in Tableau.
• Automate recurring reporting, monitoring, and data analysis processes using SQL, BigQuery, Python scripts, or other automation tools.
• Develop and improve internal monitoring systems to ensure marketing and revenue performance is accurately tracked.
• Collaborate with cross-functional teams to turn business questions into data-driven insights and recommendations.

What We Expect

• Hands-on Google Ads experience, including work with live campaigns, budget pacing, core performance metrics, and account health.
• The ability to identify performance issues and make practical recommendations on bidding, budgets, and campaign optimization.
• Working knowledge of SQL and Python, with the ability to apply them to data analysis and automation.
• Experience working with BigQuery or a comparable data warehouse.
• Experience building and maintaining dashboards in Tableau or a similar BI tool.
• The ability to investigate unexpected changes and communicate findings clearly.
• A careful and reliable approach to recurring reporting and data processes.
• Confidence working independently and collaborating with cross-functional teams in a remote environment.
• Working proficiency in English.

What We Offer

• Long-term, fully remote contractor engagement with flexibility in organizing your time.
• The opportunity to work with significant advertising budgets and influence performance marketing decisions.
• The freedom to improve analytics, monitoring, and automation across a growing global portfolio of media and technology brands.
• A flexible, collaborative, and international work environment.

How to Apply

Please send us your CV and a brief example of how you used Google Ads data to identify an issue or opportunity and recommend a solution.