Personal Loan Strategy & Growth
cermaticom· Business Development
About this role
Company Description
Job Description
- Maintain the acquisition funnel. Partner with Partnership and Marketing teams to diagnose performance drop-offs across the entire user journey and run experiments to lift conversion at each gate without degrading credit quality.
- Safeguarding CAC by balancing Channel Mix. Allocate budgets across digital marketing channels, referral, affiliate, and organic/direct — optimizing blended costs against customer lifetime value.
- Own the pricing and promo campaign strategy. Partner with Risk teams on rate-card testing and elasticity experiments; turn results into promo mechanics that stay within regulatory compliance.
- Perform continuous competitive intelligence. Track competitor activities and strategies in the Indonesian digital lending market. Turn those findings into actionable insights and informed campaign decisions.
- Safeguard the personal loan P&L. Forecast portfolio targets on a periodic basis and own reporting on growth performance to the Head of Personal Loan Business. Ensure the Personal Loan portfolio is performing according to budgets previously set for the period.
Qualifications
Min Bachelor degree in quantitative field (economics, finance, natural science); Master in Business/Finance related area is a plus
- 3-5 years in growth, performance marketing, or consumer lending/fintech strategy, or lending business in Indonesia
- Strong fluency in quantitative – comfortable in advanced spreadsheet modeling, SQL, able to read and act on A/B testing result
- Understand lending unit economics (risk adjusted margin, NPL, cost of fund, etc)
- Familiarity with digital lending regulatory environment
- Direct experience with performance marketing is preferable (CRM, Google, Meta, etc)
- Fluent in Indonesian and English
Additional Information
Frequently Asked Questions
Is the salary disclosed for the Personal Loan Strategy & Growth position at cermaticom?
The salary for this Personal Loan Strategy & Growth role at cermaticom is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Personal Loan Strategy & Growth position at cermaticom located?
This Personal Loan Strategy & Growth role at cermaticom is based in Central Jakarta, Jakarta, Indonesia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Personal Loan Strategy & Growth role at cermaticom full-time or part-time?
This is listed as a Full time position. It is posted as a Personal Loan Strategy & Growth role in the Business Development department at cermaticom.
Which team or department does the Personal Loan Strategy & Growth at cermaticom belong to?
This Personal Loan Strategy & Growth position is part of the Business Development department at cermaticom. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Personal Loan Strategy & Growth position at cermaticom?
Click the "Apply Now" button on this page. You will be redirected to cermaticom's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Personal Loan Strategy & Growth job at cermaticom posted?
This Personal Loan Strategy & Growth position at cermaticom was posted on Sep 18, 2026. Apply as soon as possible — early applications are often reviewed first.
Personal Loan Strategy & Growth
cermaticom
You'll be redirected to cermaticom's official application page on SmartRecruiters.