Performance Marketing Manager | Betty UK

bettyjobboard· Growth
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📍 Sofia, Bulgaria

About this role

 

 

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:
  • We are honest - we value honesty in all aspects.
  • Bring the Olives - we offer premium customer experience.
  • Think Big - we believe in always striving for more.




Key Responsibilities:

  • Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies.
  • Execute, optimize, analyze, and report on campaign performance.
  • Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
  • Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
  • Work with tracking and analytics tools to ensure campaigns are measured accurately.
  • Develop expertise in the UK  gambling market while collaborating with a diverse team of experts.
  • Collaborate with internal and external design teams to produce engaging and high-performing advertising content.


We are looking for:

  • 3+ years of hands-on experience in user acquisition, performance marketing, or paid media.
  • Experience managing and optimizing campaigns across digital ad platforms such as Google, Meta, TikTok, programmatic, affiliate, or other paid channels.
  • Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
  • Experience with GA4, event setup, custom reports, tracking, troubleshooting, and web conversion analysis.
  • Strong analytical mindset and proactive attitude, with the ability to turn campaign data into clear insights and actions.
  • Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
  • A proven track record of executing performance marketing strategies that contribute to revenue growth.
  • Fluency in written and spoken English.
  • Ability to adapt quickly and perform well in a fast-paced environment.


What we offer:
  • Competitive salary
  • Premium Health insurance
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space

 

Frequently Asked Questions

Is the salary disclosed for the Performance Marketing Manager | Betty UK position at bettyjobboard?
The salary for this Performance Marketing Manager | Betty UK role at bettyjobboard is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketing Manager | Betty UK position at bettyjobboard located?
This Performance Marketing Manager | Betty UK role at bettyjobboard is based in Sofia, Bulgaria. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Performance Marketing Manager | Betty UK at bettyjobboard belong to?
This Performance Marketing Manager | Betty UK position is part of the Growth department at bettyjobboard. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Performance Marketing Manager | Betty UK position at bettyjobboard?
Click the "Apply Now" button on this page. You will be redirected to bettyjobboard's official application portal hosted on greenhouse where you can submit your application directly.
When was the Performance Marketing Manager | Betty UK job at bettyjobboard posted?
This Performance Marketing Manager | Betty UK position at bettyjobboard was posted on Sep 23, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketing Manager | Betty UK
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