Partner Marketing Manager

About the Role

This is a commercially focused partnerships role measured primarily on partner-sourced pipeline and new business contribution. You will build and activate a strategic partner ecosystem - spanning technology platforms, agencies, consultants, and industry organisations - that generates qualified introductions and supports Pattern's growth across the Australian market.

You'll work closely with the Sales and Marketing teams to develop joint go-to-market initiatives, align on target accounts, and convert partner relationships into measurable revenue outcomes. This role is ideal for someone with a strong business development instinct who thrives on building relationships and driving results through external networks.

What You'll Be Doing

Partnership Development

Identify, prioritise, and build relationships with strategic partners across the ecommerce and digital ecosystem - including technology platforms, marketing technology providers, ecommerce platforms, agencies, and complementary service providers

Position Pattern as a preferred ecommerce and marketplace partner within the Australian market

Maintain a pipeline of potential new partners and manage existing relationships to drive ongoing value

Secure 3–5 new strategic partnerships per year and maintain 10–15 active partnerships at any time. An active partnership is defined as a partner we have up to date account mapping with and an active referral process as well as co-marketing initiatives being executed. 

Pipeline Generation & Sales Collaboration

Generate qualified introductions and new business opportunities through your partner network

Align closely with Account Executives and the broader Sales team on target accounts and co-selling opportunities

Facilitate partner introductions that accelerate deal momentum and contribute to bookings

Participate in sales planning to identify where partner involvement can open or advance opportunities

Track and report on partner-sourced pipeline performance, using data to refine strategy

Partner Go-To-Market Activation

Develop and execute joint go-to-market initiatives with priority partners, including co-marketing campaigns, webinars, joint content, and industry roundtables

Deliver at least one joint marketing initiative per month in collaboration with the Marketing team

Work with the Head of Marketing to plan and coordinate partner events — including roundtables, dinners, and industry activations — ensuring they are well-executed and commercially aligned

Maintain a forward-looking calendar of partnership activity and sponsorships

Relationship Management

Serve as the primary relationship owner for Australian partners, building trust and maintaining regular engagement

Run structured planning sessions with priority partners to identify collaboration opportunities

Stay across partner roadmaps and strategic priorities to surface new opportunities

What High Performance Looks Like

Consistently generates qualified sales meetings through partner introductions each month

Drives measurable new business opportunities directly attributable to partner-sourced activity

Maintains a strong conversion rate from referral introduction to qualified opportunity

Builds and activates a growing network of partners that consistently produces pipeline

Operates as a trusted collaborator to the Sales and Marketing teams

Identifies and activates new partnership channels that create commercial impact

What You'll Need to Thrive

Must-haves

Demonstrated ability to generate pipeline or qualified opportunities through external relationships

Experience within ecommerce, digital marketing, SaaS, or technology ecosystems

Strong relationship-building skills with the ability to engage senior stakeholders

A proactive, commercially minded approach — you connect the dots between partnerships and revenue

Comfort operating in an environment where success is tied to measurable outcomes

Australian work rights (citizen or permanent resident)

Should-haves

Experience collaborating with sales teams on target account strategies and co-selling

Proven track record building and activating partner programs that drive pipeline

Strong communication and presentation skills — you represent Pattern externally with confidence

Familiarity with CRM platforms such as Salesforce or HubSpot

Nice-to-haves

Existing relationships within the Australian ecommerce, martech, or digital agency ecosystem

Experience coordinating partner events or industry activations

Exposure to co-marketing campaigns and joint go-to-market execution

What We Value at Pattern

Game Changers 

We look at problems with an open mind, challenge the status quo, and pursue smarter ways of working.

 

Data Fanatics We recognise problems, seek to understand them through data, and make decisions that lead to actionable results.

 

Partner Obsessed

We prioritise our partners' needs, listen actively, and deliver results that consistently exceed expectations.

 

Team of Doers

We take initiative, hold ourselves accountable, and uplift the people around us.

Career Growth

This role offers direct visibility to commercial and marketing leadership. As Pattern's Australian partnerships function scales, there are opportunities to take on greater regional responsibility, lead a local alliances team, or grow into a broader commercial role with increased revenue accountability.

What the Team is Like

You'll report to the Director of Marketing and collaborate closely with Sales, Marketing, and ecommerce teams locally and globally. The team is fast-moving, results-oriented, and built on trust and accountability. You'll be joining a growing partnerships function that is actively expanding internationally.

Hiring Process

1. Phone interview with Pattern's talent acquisition team

2. Video interview with the Director of Marketing

3. Short task and presentation

4. Peer interviews

5. Final interview with the Managing Director

6. Reference checks

7. Executive review

Why Pattern?

Pattern offers genuine opportunities to make an impact in ecommerce alongside talented, ambitious people. We set big goals, move fast, and back our team to succeed.

Full-time employees enjoy:

5 weeks annual leave

Summer Fridays

3 months paid parental leave

2 weeks supporting partner leave

Smart casual dress code

Competitive pay

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.